2024-07-16 03:06:05
Qingdao, China (ots/PRNewswire) – Hisense, the global leader in home appliances and consumer electronics, today unveiled its ambitious growth plans at a partner meeting in Berlin ahead of the UEFA Euro 2024 finals. Hisense Group President Yu Yu delivered a keynote speech titled “Beyond Champions, Beyond Glory”, introducing Hisense Group’s strategic improvements around brand promotion, product and service scenarioization, industrial structure optimization and further global expansion.
Hisense sponsored the European Cup for the third time and put forward the slogan “Hisense, more than just a brand”, demonstrating the company’s multi-brand strategy. development of.
“We are pleased that Hisense has maintained strong momentum in the first half of 2024,” Yu said. “Hisense’s 2C business’s double-digit sales growth and 18% growth in overseas markets highlight the success based on long-term strategies. “With this With a solid foundation, we can implement strategic upgrades in terms of brand, scenarios, industrial structure and globalization.
“In the first quarter of 2024, Hisense TV sales ranked second in the world for the second consecutive year. We are constantly narrowing the gap with the first place and are full of expectations for the future.
During the keynote speech, Mr. Yu explained the latest upgrades, which underscore Hisense’s commitment to “user-centric technology” and the ultimate quality in developing new features and products based on customer feedback, setting the stage for the consumer electronics giant in The foundation is laid for further growth of the global market. And smart products that exceed user needs.
In order to maintain its competitive advantage, Hisense upgraded stand-alone equipment into overall system solutions. This includes the technical foundation, the use of cloud service platforms, such as the ConnectLife platform for smart home devices and the large language model HI-Star AI for interaction and intelligence. These system solutions focus on sustainability, are suitable for a wide range of applications, and are in line with Hisense’s long-term environmental and social commitments. As a pioneer in this trend, Hisense is actively expanding its businesses in smart transportation, smart buildings, medical health, energy management, and automotive electronics to consolidate its leading position in the field of sustainable development.
Hisense is committed to global expansion and is expanding six regional operations centers to support future growth. Based on its existing strong network of 26 R&D centers, 34 industrial parks and manufacturing plants, Hisense’s policy of “thinking globally, focusing on local” cultivates local talents and strengthens regional manufacturing, R&D and supply chains, which makes Hisense is able to invest in global markets through global R&D investment.
Hisense’s sponsorship of UEFA EURO 2024™ is a continuation of the sports partnership marketing strategy that promotes the Hisense brand to a global audience. The “BEYOND GLORY” campaign highlights Hisense’s commitment to pushing boundaries, pursuing ambitious goals, and developing breakthrough home appliance technologies to improve daily life.
Hisense Information Hisense is a leading global home appliance and consumer electronics brand and an official partner of Euro 2024™. According to Omdia data, in 2023 and the first quarter of 2024, Hisense TV sales ranked second in the world and 100-inch TV sales ranked first. Focus on multimedia products, home appliances and smart IT systems.
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Patrick Chen,
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