2024-08-12 17:04:48
Hisense France celebrates its 10th anniversary and through the “BIG GAME, BIG SCREEN” campaign, it emphasizes the advantages of 100-inch TVs and launches its latest products that provide an excellent large-screen experience.
The national campaign focuses on the immersive viewing properties of the Hisense 100-inch U7 ULED Mini LED TV, which will transform any living room into a sports center and prepare French consumers for the era of the industry’s largest 100-inch LED TV Prepare for TV to win.
From January to June this year, Hisense TV sales in the French market accounted for 10% of TV sales, an increase of 20.8% compared with the same period last year. 100-inch TV has the highest market share, and laser TV sales increased by 87% compared with the same period last year.
Partnered with environmentally friendly travel company Caocao Travel to add the Hisense brand to 50 taxis; partnered with Burger King to offer exciting prizes to millions of customers in nationwide contests and promoted the brand to 550 restaurants across the country.
Since its establishment in 2014, Hisense France has become a leader among traditional brands. Sponsoring France’s Euro 2016 significantly accelerated the company’s growth. This achievement underscores Hisense’s commitment to achieving global reach through strategic sports marketing initiatives, including the FIFA World Cup and UEFA Europa League.
Hisense’s global strategy is based on the four pillars of strengthening the brand, optimizing the industrial structure and further global expansion, focusing on highly innovative technologies and scenario-based products based on understanding and responding to consumer needs.
Hisense continues to strive to expand the global market, provide consumers with high-quality products and services, and jointly create a better future.
Hisense Information
Hisense is a leading global home appliance and consumer electronics brand and an official partner of Euro 2024™. According to Omdia data, in 2023 and the first quarter of 2024, Hisense TV sales ranked second in the world and 100-inch TV sales ranked first. Focus on multimedia products, home appliances and smart IT systems.
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