2023-06-09 16:33:04
Qingdao, China (ots/PRNewswire) – Hisense, the leading consumer electronics and home appliance company, is pleased to announce its official partnership with the 2023 Nations League Finals. Partnering with the Finals for the third time, Hisense can point to new sales figures that show Hisense’s comprehensive sports marketing strategy is working.
The deal with UEFA means that the huge screens in the stadium will be branded with Hisense and Hisense will be visible on the sidelines and at press conferences. The partnership also means that the consumer electronics company will serve as a sponsor of the tournament series „Skill of the Day” performs highlighting the most notable moments of individual flair in each game of the Finals.
During the tournament, Hisense will launch a customized campaign entitled “Way to Glory” that reflects both Hisense’s continued progress internationally and the journey that the four finalists will take on their way to victory in the Finals. Hisense will die Way to Glory Use campaign to promote its ULED TVs, Laser TVs, refrigerators and air conditioners.
Die Way to Glory The campaign and the partnership with the 2023 UEFA Nations League Finals come at a time of significant international growth for Hisense. From January to April, Hisense recorded a 71.14% year-on-year increase in TV sales and 63.73% growth in washing machine sales in Europe, largely due to the company’s dedicated and ever-growing efforts in the world of sport.
Building strong relationships with consumers and partners by leveraging the best in sports marketing has been a focus of Hisense since its international inception. Partnering with high-profile global sports venues not only gives Hisense a presence in some of the world’s most-watched cultural moments, but also demonstrates the company’s commitment to being a world-class global brand.
Hisense currently has 66 overseas companies and branches, along with a regional sports marketing strategy, which also plays an important role in supporting local business development. A key example is the partnership with Inter Milan, which local fans are particularly excited regarding. The Italian football club, also known as “Internazionale” or “Nerazzurri”, has been a partner of Hisense since August 2022 and will play in the Champions League Finals for the first time in 13 years on Saturday 10 June.
The agreement embodies the club’s and company’s mutual desire to continually improve their performance, strive for success and expand the benefits that the two organizations can share. Hisense has brought these three beliefs together under one banner with its #alwaysbetter ethos, which accompanies all communications from Hisense related to Inter.
Hisense is also presenting the “Chill Fridge Inter Limited Edition” featuring the club crest and team colors. Last month, Hisense opened a charity auction on eBay for a special version of the mini-fridge, signed by Vice President Javier Zanetti Auction will be donated to UNICEF Launched under the slogan “I’M CHILL”, the product is now available for Inter fans at Amazon and Euronics available.
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