2023-04-28 14:53:49
Marina Correia, monitor manager at Samsung Brazil
The gaming market lives in constant transformation. As it is an entertainment product, its content adapts to the taste, preference and requirements of the players, which increase according to the advancement that happens in technology. With numerous titles released annually with different genres and styles, its audience ends up being quite diverse as well, changing according to the platform chosen by the players, be it PC, console or mobile. In recent years, especially due to the pandemic, the number of players has grown significantly, reaching the historic mark of 74.5% of Brazilians claiming to play some electronic game, according to the Game Brasil 2022 Survey.
Faced with this atypical situation, public demand also grew, causing various sectors of the industry to expand together. An example of this is the monitor area itself, which grew by 19.4% in the first half of 2020 alone, according to data from the International Data Corporation (IDC). However, following the disease is under control, this boom gained during the pandemic tends to decline, as isolation is no longer part of people’s routine and, consequently, has helped to increase the consumption of video games. Now the market’s great challenge is to identify these increasingly plural consumer demands and maintain the level of product quality to attract more players.
High resolution, ultra-realistic games and shorter loading times are among the main highlights of current trends, and monitors have become major players in this environment. Since gaming became a profession, video game streamers and athletes have been investing in high-performance equipment to utilize the full potential of their hardware. Even casual players can benefit from a more complete setup, as the player will only be able to contemplate part of these technological advances if the equipment is also planned for this feat. It is not enough just to have a powerful computer if the monitor, for example, does not keep up with the advances offered by these devices. From headsets to controllers, the world of games is complemented by other aspects of the electronic sector.
In the area of gaming monitors alone, according to data from Future Gaming Markets, the global market value of these products might jump from 9.8 to 11.26 billion dollars by 2025. Much of this growth is due to the fact that gamers want to upgrade its accessories and peripherals to fully enjoy the graphics improvements and potential performance. And the models aimed at the gamer audience are increasingly complete, with high refresh rates, better resolutions and ever-smaller response times for more fluid gameplay. There are currently smart monitors that even offer the console experience on the computer via streaming, as a very welcome addition to those who want to save money.
Investing in innovation, launching increasingly complete products and disseminating the advantages that a setup update provides, especially for those who don’t consider themselves hardcore players, are essential for this future to happen.
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