In the Middle East and Africa: The triumphant return de «Life’s Good»
The famous Middle East and Africa (MEA) tech event, LG Showcase 2023, has finally returned to the region after a four-year hiatus. The two-day event was held at Al Habtoor City in Dubai and successfully showcased all new LG products launched in the region this year to a record crowd of over 400 visitors. Home to a quarter of the world’s population, the MEA region has great potential to become a major market for high-end electronics. Last year, sales of LG products in the region more than doubled, with exceptional growth in commercial displays and residential and commercial HVAC systems. To meet this trend, B2B products were also introduced at this year’s expo, and the company aims to continue this growth trend with the aim of satisfying more customers and providing them with personalized experiences. Not only did LG Showcase 2023 showcase the company’s wide range of products, from the groundbreaking wireless TV to the second-generation LG Signature range, but it also gave attendees hands-on experience of what the future holds with LG’s relentless efforts to provide its customers with smart living solutions show what the company means by ‘Life’s Good’.
Also: The “DO” offer voted best product of the year 2023
One more distinction for Ooredoo, the first private operator in Tunisia, for its DO offer, the 100% digital offer, which has just won the prize for the best product of the year 2023. The “DO” By Ooredoo offer was launched in April 2021, and constitutes a complete and unique offer of its kind in Tunisia, which has succeeded in a short time in gaining the trust of customers by meeting the requirements of technology enthusiasts, by combining digital and inclusiveness (calls, Internet and content such as films, music, electronic games, etc.). After the success and great demand of the offer, especially from people with a digitalization mindset, Ooredoo continued its development to better meet their needs in terms of packages, development through personalized services at the best market prices and with an innovative design. This new award for Ooredoo confirms it in its leading position in the field of digitization of the telecommunications sector in Tunisia, whether technically (the fastest Internet speed) or in terms of content (a wide diversified range) in order to always be up to speed and to offer the best to digital culture enthusiasts.
Huawei nova 10 SE : Already available
Huawei Consumer Business Group (BG) announces the availability of the eye-catching Huawei nova 10 SE from 1is April 2023. The new version inherits the iconic Star Orbit ring design seen on previous Huawei nova phones, and comes with new design features, such as its two rings, which decorate the module to produce a starry shine. The phone’s 108MP imaging system reveals a new level of detail, giving Huawei nova users the tools they need to capture and share life’s experiences at all times. The Smartphone has a 66W Huawei SuperCharge battery and a 4500mAh long-lasting battery. In addition, the Huawei nova 10 SE is equipped with a 6.67-inch Huawei Full-View Oled display, which features a refresh rate of 90Hz and a touch sampling rate of up to 270Hz, reproducing bright and detailed content with meticulous precision to achieve smooth and immersive viewing. Created on the basis of innovative technology, each generation of the Huawei nova series strives to represent the ideology of an innovative technological object, featuring fashionable design, powerful cameras, excellent performance and providing intelligent interaction experiences. The nova series now enters its 10th generation, recognizing Gen Z’s love of photography as a way to connect and even rediscover the beauty and wonder that exists all around them. The Huawei nova 10 SE is marketed from 1is April 2023 and available in Tunisia in Starry Silver and Starry Black colors on Huawei’s online platforms as well as at authorized resellers.
Oppo launches a campaign «Ramadan Kareem»: An opening into the world
Oppo has just launched a “Ramadan Kareem” campaign in the Arab and Islamic world, combining the human values of the holy month with the extraordinary performance of its innovative technologies. Throughout the Middle East and Africa region, multiple games giving away lots of gifts, television spots, digital animation and support and solidarity actions are planned, demonstrating Oppo’s commitment to these markets and of its openness to the civilizations of the world. By hammering out key messages of togetherness, solidarity and sharing, Oppo congratulates all Muslims on this holy month and highlights its latest imaging technologies and the useful features of its devices, such as the 100 MP and 108 MP portrait cameras. MP of the new Reno8 T series or even its latest generation wireless headphones, Oppo Enco Air and Oppo Enco Buds, considered the ideal companion for work and entertainment. The Ramadan campaign thus encourages Arab and Muslim users to capture their memories of the holy month using their own creativity and expressiveness and share them with their families and friends, keeping everyone connected. It should be recalled that Oppo has strengthened its activities in the Arab and Islamic region in recent years and celebrates the holy month every year in a special way, in accordance with its credo “Technology for humanity, kindness for the world”.
Accessories and equipment automobiles : Le plus grand showroom in Africa
On the occasion of its 12e anniversary, Gamma Auto, which represents more than 20 multinationals from 5 continents, announced the official inauguration of its showroom in Ezzahra. Dedicated to automotive accessories and equipment, this showroom, which extends over four floors over an area of 2,500 m2 and where 600 items are exhibited, is the largest in Africa. Its design creates a luxurious and warm atmosphere for customers and car accessories lovers. His visit allows the customer to be immersed in a reflection on the future of the world of cars, thanks to a completely new visitor experience, which allows a whole new relationship between the visitor and Gamma Auto. It should be noted that the Tunisian company Gamma Auto is now in full development. It has entered into a partnership with Sparko, a leader in equipment for motorcyclists and professional drivers. The brand has notably widened its range of products to be of interest to individuals, but the general public can also benefit from it.
The ARTES-ADEV Group: opt for marketing Proximity
Faithful to its fundamentals as a corporate citizen, the Artes-Adev Group, concessionaire of the Renault-Dacia-NISSAN brands, has chosen to be the partner of “Casa Tarab” in the organization of its 2e Layali Ramadhan Festival held from March 25 to April 21 at the Hotel Le Palace Gammarth. On this occasion and as part of its proximity marketing strategy, the group will exhibit its flagship models throughout this Festival to allow the audience to savor the good music and discover the Renault Austral, the SUV that impresses and imposes itself with its slender design, its refined lighting signature, its quality interior and its intelligent on-board technologies which offer a pleasant drive and unparalleled comfort. The Dacia brand will also be celebrating, which never ceases to impress the public with its stylistic revolution with its Duster models, the all-terrain adventurer combining robustness and design, Logan, the comfortable family saloon with its interior, its equipment and its voluminous trunk and finally the Sandero Stepway, the Crossover distinguished by its shapes, its functional interior and its dynamic finishes.