‘Hia Ho’ paves the way to the entertainment world – virtual commerce Attract consumers to shop via digital currency Popcoin
Date 11 Jan 2022 at 3:42 p.m.
RS Group draws Bambam-Kuntpimuk Build brand awareness of the ‘Popcoin’ platform to expand the commerce-entertainment community. Get the trend of the virtual world Targeting consumers in the digital age
Mr. Surachai Chetchotisak Chief Executive Officer of RS Public Company Limited said that the company attaches importance to corporate transformation through business model. Entertainmerce continually resulting in strong growth of the company under various crises
Recently, the company has introduced a model Entertainmerce with potential content and entertainment in conjunction with commerce to create business opportunities to further create new revenue channels and solve marketing problems through the use of the “Popcoin Platform”, enabling brands to use the information on the platform to analyze consumer behavior and product presentation services and marketing activities to better meet the needs of consumers
“After Soft launch through the Popcoin Airdrop campaign during Nov-Dec ’21, there are over 500,000 Popster applicants and it is expected to add over 1 million in the near term. content and entertainment It is also an important step that will transform the marketing strategy to the next level.” Mr Surachai said
Mr. Thanon Thanakornprapha Chief Business Officer Forth Apple added, “Forth Apple has joined forces with Future Competerre Co., Ltd. to develop a smart marketing platform ‘Popcoin Platform’, which will be a tool. in marketing opportunities and benefits to all stakeholders in the “Popcoin Ecosystem” including brands, sponsors, content creators including consumers
The RS Group will benefit from the use of data to expand its products and services. and create new marketing strategies more responsive to consumer behavior The linking of data and creating this seamless experience through Popcoin by Popcoin is not limited to cryptocurrencies. but also a large community that connects each group of people together With a model called ‘Join to Earn’ by engaging between brands or content creators.
“Popcoin will be a tool to increase visibility. Help brands closer to their customers than ever before. Reach the target audience exactly and measurable results. and is also a way to increase revenue Or if you are a consumer who uses Popcoin, it will make it more accessible and more fun. Get closer to your favorite artists. Redeem merchandise, collectibles, access content. participate in activities in a more special form And can also bring Popcoin to exchange on the “Exchange Platform”, a digital asset trading board. to generate additional income as well.” Mr. Thanon
In addition, Popcoin also selected ‘Bambam-Kuntpimuk Bhuwakul’, a world-class artist. Come join the event as a Platform Partner, acting as a mediator in bringing the Popcoin platform to the new generation. Ready to convey a creative lifestyle and access to new experiences with Popcoin. BamBam will engage with the platform to make reaching out to BamBam fans even more special.
for Content and Brand Collaboration Joining with Popcoin such as Life Nation BEC-Tero Co., Ltd., High Cloud Entertainment, Mor Lam Siang Isan Group, VOM Records, Carnival, UNLOCKMEN, Pet Hipster, Full Sense, Female Idol Trade Association (FITA), a female idol business trade association, and Bhouse Studio, etc. Popcoin will be a marketing mechanism. add value to activities and create new forms of benefits for future content
Including Business Partners who are leading brands that will use coins to promote marketing activities. And is another important channel to distribute coins to consumers, including Chet Asia Company Limited, Chayo Group Public Company Limited, IT City Public Company Limited, Indy Group Company Limited, Sabai Technology Company Limited ( Public), Assetwise Public Company Limited, RS Mall, Kamu C, Well You, Life Mate, Vita Nature Plus, Channel 8 Television Station, Coolism, Ah RS Music and there will be many leading brands to follow.
Mr Thanon said “In the future, the media and entertainment industry can make great use of digital tokens. especially used in joint activities between fan clubs and favorite celebrity artists. And have the right to participate in special events or exchange experiences that money can’t buy. Also, the metaverse trend is coming and blockchain is useful as the technology behind the value of the things contained in the metaverse. In this respect digital tokens have value. in the virtual world Of course, developers must have a wide variety of creative ideas to create applications, such as banners, concerts, or NFT images. This is another dimension of the entertainment industry. that digital tokens will play a role.”
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