2024-05-07 21:20:00
The new iPad Pro, which is just over 5mm thick, is “impossibly thin,” boasted John Ternus, a vice president of the Californian group, in a video posted online.
Instead of the M2 chips of previous models, the new tablet is equipped with the M4 chip, designed by Apple. “It can provide the same performance as the M2, using half the energy,” said Tim Millet, another vice president.
It also highlighted its performance in handling tasks that require artificial intelligence (AI), a topic on which Apple has said little, while its neighbors and competitors in Silicon Valley are increasing their announcements and new products related to this technology.
The new iPad Pro starts at $1,000 for the 11-inch model, and $1,300 for the 13-inch model.
For $130, users will also be able to treat themselves to the brand’s new stylus, the Pencil Pro, which now includes a new sensor. It allows you to activate options on the screen with a single tap, for example.
The new iPad Air will sell from $600 for the small model, while the price of the brand’s base iPad drops to $350, instead of $430.
“There’s not much new to say about the iPad,” commented analyst Benedict Evans on the social network Threads.
“It’s the same size as the Mac, but it hasn’t taken over the world, not because it’s ‘not as good as a Mac,’ but because for most people, the iPhone already covers all their computing needs,” this tech added. Expert.
Global sales of tablets showed very little growth in the first quarter of this year, “after more than two years of decline”, according to the IDC firm.
Demand had fallen after many consumers invested during the Covid-19 pandemic.
Apple remained at the top of this market, despite the decline in its own sales from year to year, especially related to the absence of new models, according to IDC.
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