2024-11-01 20:30:00
Dana Cosméticos launched its new line of cream deodorants, Herbíssimo Carewith four different versions reaching the market. The launch proposal is to combine effective protection against sweat with the treatment of underarm skin, in a concept that has been gaining ground: the underarm skincare.
Underarm care is essential for self-esteem and well-being, especially among women who deal with problems such as blemishes, dryness and irritationcaused by several factors. Although generally ignored in the care routine, armpits require specific attention as they have a significant impact on body perception and self-esteem, being essential for building a positive self-image. Products such as the Herbíssimo Care line, available for consultation on the Group’s official websiteaim to meet this demand, by combining antiperspirant protection with active ingredients recognized in skin treatment.
The deodorants from the Herbíssimo Care line are dermatologically tested and formulated with combinations of active ingredients specific to the skin’s needs. In addition to protection against sweat and odors, each version has a different purpose, such as skin whitening, regeneration of areas sensitized by waxing, protection against microorganisms and increased elasticity and firmnesswith real results proven in instrumental tests carried out with volunteers.
Vegan formulas include vegetable oils and active ingredients known in cosmetics, such as: Rosehip, Hyaluronic Acid, Vitamin C and Coenzyme Q10.
The Four Versions of Herbíssimo Care:
- Whitening and Evening: Rosehip & Niacinamide
Recommended for people who deal with underarm stains due to factors such as genetics, waxing or the use of inappropriate products, this version offers a whitening action combining Rosehip Oil, with antioxidant and regenerating properties, and Niacinamide, a form of vitamin B3 that helps in uniformizing skin tone. Instrumental tests carried out with volunteers identified lightening of the armpits from the third day of use, also preventing darkening of the skin with continued use. The product is also anti-residue and anti-stain, preventing transfer to clothes. - Post-Wax Regeneration: Monoi & Hyaluronic Acid
This version is aimed at those who suffer from sensitivity in the underarm skin after waxing processes. The combination of Monoi Oil, known for its calming and regenerating properties, with Hyaluronic Acid, which forms a protective barrier on the skin and helps retain moisture, helps the skin regenerate within an hour after application. Tests have shown that, after five minutes of application, the skin already shows a significant reduction in redness and irritation caused by waxing, in addition to improving the texture and general appearance of underarm skin with continued use. - Antimicrobial Protection: Coconut & Vitamin C
With antimicrobial action, the combination of Coconut Oil and Nano Vitamin C creates a barrier against microorganisms and antioxidant protection. Coconut oil is rich in acids with antibacterial and antifungal properties, while nanoencapsulated vitamin C assists in collagen synthesis. Tests have shown that this version offers a barrier against bacteria and fungi after seven days of use, and is especially recommended for hotter and more humid climates. - Elasticity and Firmness: Flaxseed & Coenzyme Q10
Over time, underarm skin, like other areas of the body, can lose firmness and elasticity. This version combines Flaxseed Oil, which acts on skin hydration and elasticity, with Nano Coenzyme Q10, which stimulates the synthesis of elastin and collagen, responsible for skin firmness. The results obtained in skin elasticity and firmness were identified in tests after 21 days of use, making this option recommended for mature skin care.
The new packaging, in tube format, was developed with the aim of allowing a precise dosage and facilitating application to the armpits and storage in bags or toiletry bags.
Website:
Official launch video:
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AM and PM skincare routine for oily skin
**Interview with Dr. Ana Paula, Dermatologist and Expert on Skincare Trends**
**Interviewer:** Good evening, Dr. Ana Paula. Thank you for joining us to discuss the newly launched Herbíssimo Care line by Dana Cosméticos. Can you tell us why the idea of underarm skincare is becoming popular?
**Dr. Ana Paula:** Good evening! Thank you for having me. Underarm skincare is gaining traction primarily because many people, especially women, are recognizing that this area requires specific care just like the rest of our skin. Factors such as shaving, waxing, or even the products we use can lead to skin issues like dryness, irritation, and dark spots. A well-rounded approach to skincare should include the underarms as it greatly affects self-esteem and overall body perception.
**Interviewer:** That makes a lot of sense. Can you elaborate on what makes the Herbíssimo Care line particularly effective?
**Dr. Ana Paula:** Absolutely! The Herbíssimo Care line features four formulations, each targeted to address unique skin concerns. For instance, the Whitening and Evening version incorporates Rosehip and Niacinamide, which are known for their skin-uniforming properties. Clinical tests have shown positive results quickly—some users experienced lightening effects as soon as three days after use.
**Interviewer:** Fascinating! What about the Post-Wax Regeneration product?
**Dr. Ana Paula:** Great question! The Post-Wax Regeneration version uses Monoi Oil and Hyaluronic Acid, both of which are excellent for soothing and healing skin after hair removal. The combination helps reduce redness and irritation significantly within just five minutes of application, making it an essential product for anyone who frequently waxes.
**Interviewer:** It sounds like the formulations are thoughtfully designed. Could you touch on the Antimicrobial Protection version?
**Dr. Ana Paula:** Certainly! This formulation with Coconut Oil and Nano Vitamin C not only protects against bacterial growth but also enhances skin health through antioxidants. It’s particularly useful in warmer climates where moisture can create a breeding ground for bacteria. Users have reported noticeable protection after just a week of use.
**Interviewer:** Lastly, what about the elasticity and firmness aspect?
**Dr. Ana Paula:** The final version focuses on the aging process, utilizing Flaxseed Oil and Coenzyme Q10 to enhance firmness and elasticity. With age, our skin tends to lose these qualities, and this formulation targets those changes directly. The Nano Coenzyme Q10 promotes collagen and elastin production, effectively rejuvenating the underarm area.
**Interviewer:** Thank you, Dr. Ana Paula, for sharing your insights on Herbíssimo Care. It’s an exciting time for those looking to elevate their skincare routines!
**Dr. Ana Paula:** It’s my pleasure! I’m thrilled to see more attention being paid to underarm skincare. It’s a vital part of self-care. Thank you for having me!