The 1is December, World AIDS Day, Aides revealed its new slogan “militating, acting, transforming”. On this occasion, the association also launched its new fundraising and awareness campaign, led by activists. 16 of them gave their time in particular to testify to their commitment, and to the HIV prevention and screening actions they carry out on a daily basis in mobilization locations throughout France. This display operation was revealed to the general public on November 28 in the Paris metro, and in regional shopping centers and in the capital. A 45-second film was shown on 1is December on TV and on social networks. Finally, several influencers (Tristan Lopin, Gabriel Rippe, etc.) participated in Aides’ field actions, and communicated regarding their participation in stories on their Instagram accounts.
