2023-09-29 07:20:37
Xinhua News Agency, Yinchuan, September 29 (Reporter Su Xing) Multigrain mooncakes, bulk mooncakes, mini mooncakes… During this Mid-Autumn Festival, the mooncake market shows the consumption characteristics of “light food + light packaging”, from packaging to cake bodies, they have become lighter , which is both delicious and adds more healthy elements, reflecting the Chinese people’s consumption philosophy of advocating health, thrift and thrift.
In the bulk mooncake area of a supermarket in Yinchuan City, Ningxia, many citizens pushing shopping carts are buying mooncakes. Citizen Ms. Li selected a number of mooncakes with different flavors. “Mooncakes are high in calories and sugar, which poses a huge health burden. However, without mooncakes on the table, there is no festive atmosphere. The Mid-Autumn Festival is an important traditional festival, and a sense of ritual during the festival is a must.” Ms. Li said.
In a supermarket in Yinchuan City, Ningxia, citizens are shopping for mooncakes.Photo by Xinhua News Agency reporter Su Xing
As oil control and sugar reduction become the new “food” trend, many mooncake companies are upgrading their formulas while retaining the traditional flavor. Reporters found on some e-commerce platforms that many merchants use “whole wheat”, “coarse grains” and “100% zero sucrose” as selling points. Some low-sugar mooncakes replace white sugar with sugar substitutes such as xylitol and maltitol to reduce consumption. The psychological burden of eating mooncakes.
“In the past two years, we have found that consumers increasingly prefer concise ingredient lists and pay more attention to a healthy lifestyle with less oil and sugar. Therefore, we also adapt to consumer demand in product research and development. For example, this year’s multigrain mooncakes have good sales, catering to the current situation. Low sugar and healthy consumption concept.” said Lin Jidi, general manager of Yinchuan Yinfeng Food Co., Ltd.
In addition to reducing sugar and “burden”, mooncake packaging has had a significant “slimming” effect in the past two years. Cheng Hong, a shopping guide at a supermarket in Yinchuan, told reporters that in the past two years, bulk mooncakes with affordable prices and various flavors have become more popular with consumers. The packaging of boxed mooncakes has also become significantly simpler, without various compartments and decorations, and the price is also cheaper. A lot.
The reporter saw in the mooncake sales area of this supermarket that the price of a single bulk mooncake is generally less than 10 yuan, and the price of boxed mooncakes is mainly between 100 and 300 yuan. There are few “high-end” mooncakes that cost more than 500 yuan.
Sugar-free mooncakes sold in supermarkets.Photo by Xinhua News Agency reporter Su Xing
In addition, reporters also observed that in this year’s mooncake market, small-sized “mini mooncakes” have become the new favorite. “Small-sized mooncakes are only half the size of traditional mooncakes and can be eaten in one or two bites, avoiding waste. Their shapes are also smaller and cuter, and they are loved by many consumers,” Cheng Hong said.
Qiu Juandong, deputy dean of the School of Economics and Management of Ningxia University, said that the trend of low-sugar and lightweight mooncake consumption reflects the concept of healthy, moderate and simple food consumption, and also illustrates the increasing fit between supply and demand in the food consumer market. high. For mooncake manufacturers, it helps to promote companies to focus more on products in competition, put energy and technology on improving product quality and taste, and promote consumers and manufacturers to meet each other halfway.
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