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In these times, the benefit of working directly with brands can help both them and content creators to grow on the platforms.
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The social networks with the greatest impact today are responsible for customizing their algorithms for each user.
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the reputation of many influencers has been affected at times for developing content considered to be of “low value”.
A influencer caused the annoyance of some users who found out how The young woman decided to ask her followers for 100 thousand pesos with the intention of telling them the “gossip” regarding her recent divorce. The content was criticized for apparently showing content that was of no value and charging quite a large amount for it.
Influencers and social networks
Los influencers are, in recent years, the new benchmarks of entertainment. And it has been through their work with brands that many have managed to stand out in the industry.
With the explosion of the internet, many of them began to take advantage of content segmentation to make a name for themselves. It should be noted that, by 2021, more than 4 thousand 260 million of people used social networks around the world. Likewise, it is estimated that the figure will increase to almost 6 billion in 2027.
The first social network to achieve the feat of exceeding one billion accounts registered in the market was, which is currently the leader in this branch, Facebook. The Meta network currently has approximately 2.7 billion monthly active userswhich makes it the most popular social network in the world.
However, although it managed to generate more than 117 million dollars in revenue in that 2021, the evolution of the networks did not stop with the family of Meta Platforms Inc. The content that people are looking for today is very different from what they were looking for then, and the capacity for attention and reception is also different. Hence the interest of a new generation in networks like Twitch or TikTokreleased in 2017.
To mention something, for 2021, it led the way in terms of social media app downloads, eventually overtaking social media giants Instagram, Facebook, WhatsApp, and Snap Inc.
And it is that, that this type of platforms have excelled in recent years, is proof that the content is constantly changing, as well as the needs of consumers and their relationships with these new “influencers“.
He charges 100 thousand for talking regarding his divorce and this is how they react in networks
It was through her personal account that a young influencer shared a video that caused divided reactions. This is because many consider that the content in social media it has become more and more apt to exhibit people’s private lives. And, in fact, much of that content for many is irrelevant.
It should be mentioned, however, that this phenomenon has been so criticized only for the fact that it also generates a lot of conversation on networks. The video was limited to followers of the influencerhowever, was recovered by an account called ‘Whatthefffake‘, which is precisely dedicated to sharing sensitive and questionable content on social networks that also generates a lot of conversation and reach.
In the video shown on this occasion, a young woman comments that, because many followers have sought to know the reasons for her recent divorce, and on the advice of one of her friends, there would be a “goal” of 100 thousand pesos for I might tell what happened.
This is the video he shared on networks:
Likewise, the young woman shared in her stories some of the deposits to her account that her followers made, causing the annoyance of the followers of the profile. “But the fault is no longer so much of the influencer but from the people who take money out of their pocket for their efforts to give to them”, says a follower. “And it makes me sad to get paid when they haven’t paid me for a fabric, which cost me time and effort and these people even ask for alms for things of zero importance, in short, cynicism,” added another.
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