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Electronic commerce had significant growth in the pandemic, and will continue to do so in the following years.
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Mercado Libre, Linio, Amazon and AliExpress are strong competitors in the world of online sales and purchases.
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Digital consumers have had difficulties adopting online purchases, in part due to the inconsistencies that can arise.
A consumer has chosen buy a cap by Mercado Libre of the Mercedes brandbut instead one from the PRI has arrived.
The world of online shopping and sales has been proclaimed as indispensable to ensure continuous business growth around the world, a fact that was highlighted thanks to the arrival of the pandemic, in part because it allows you to pay through a wide variety of payment offers, compare the prices of different products, find items from different countries and receive them to the comfort of home or office.
To take into account how important electronic commerce is currently positioned, Statista shows in a study the “boom” of e-commerce in Latin America, which during 2021 Mexico managed to record profits of 17.3 billion dollars, forecasting that it will grow by 11 percent by 2025, placing the country as the second with the most investments in this sector; Despite this, it is only surpassed by Brazil, which registered profits of 21.4 billion dollars, a figure that is expected to grow by 30 percent by 2025.
Marketplaces have been essential to achieve this task, where brands such as Linio, AliExpress, Mercado Libre, Amazon, among endless other opportunities to explore, have earned the trust of digital consumers; however, this does not excel them in not presenting some inconsistencies when requesting their products.
A user has shown her particular case to the make a purchase at Mercado Libre, where he was looking to acquire a white Mercedes cap for the price of one thousand 855 pesos; However, she received a product that caught his attention and not for the better, a PRI cap.
100% real pic.twitter.com/qhH1APbx3X
– K. (@karinaseptien) June 2, 2022
100% real pic.twitter.com/qhH1APbx3X
– K. (@karinaseptien) June 2, 2022
HAHAHAHAHA ????
— Marielle ???????? (@oyemariellee) June 2, 2022
Due to the qualities of the act, users have not been afraid to show their laughter before the PRI cap that came to the consumer through Mercado Libre, but it seems that for the moment her Mercedes cap will have to wait. It should be noted that this type of inconsistency is not necessarily related to the brand, since on these sites it is the same sellers (from all places) who send these packages; however, it would be worth waiting to see what action the brand will take in this situation.
This only reflects the opinion of the consumer and the conversation it generates in the digital pulse, which is why Merca 2.0 requested the position of the brand in order to tell both sides of the story; however, so far it has not been received. The note will be updated in case of a response.
Although electronic commerce has been with us for some time, it was the pandemic that forced the population to drastically adopt this type of purchase; however, this would have been considerably faster if this type of problem did not arise, since they feed part of the “fear” among digital consumers.
According to the Study of Online Sales in Mexico published by the Mexican Association of Online Sales, among the main reasons why the surveyed population does not like to buy online they are the risks of electronic fraud, they do not trust giving bank details online, they are afraid of making mistakes when choosing their purchases, among other realities that complicate the adoption of electronic commerce in their daily lives.
This type of problem usually occurs in different brands, as it can be Amazon, as it happened with that digital consumer who placed her trust in the brand to buy a computer; however, instead of receiving the product she paid for, she received toilet paper, demonstrating that this type of inconsistency, whether due to confusion or logistics problems, is a reality.
I need help @amazonmex I bought a computer ???????????? and cell phone cables. They give me toilet paper and fabric softener instead of a computer!!! I try to put the review and refund and they say that it is not within the policies of Amazon. @Profeco ! I open the box and…. ????????♀️???? pic.twitter.com/xK0FyGM7GL
— Juju de Oliveira Bornstein ???? (@Juju_bornstein) May 14, 2022
Brands must take particular care that the products their customers buy are the same as they receive and thus avoid an unnecessary brand crisis.
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