Happy news from sports director Slokvik in the athletics association: – There is a new main sponsor

Erlend Slokvik, head of sport in the Norwegian Athletics Federation, stated on Tuesday that the marketing department in the athletics association would provide news about the sponsorship situation shortly.

The insurance company Gjensidige recently announced that after seven years they are giving up as the main sponsor of the Norwegian Athletics Federation after the 2024 season. They also offer themselves as personal sponsors for Karsten Warholm.

– There is great interest in our sport. On the clothing side, there is a lot of interest, and a new main sponsor is also coming in, which will be presented in due course. It’s pretty much clear. We notice a change from when almost no one would deliver clothes to us, to now there is a big fight to deliver clothes to us. There is a great willingness to pay well for us to use their equipment, Slokvik told NTB on Tuesday.

Not nervous

Then he and assistant sports manager Håvard Tjørhom had just presented the national teams for the coming season.

The aforementioned Karsten Warholm is one of those who will benefit from a possible new main sponsor.

– I cannot understand that there are so many other places that are better in Norwegian sports at the moment than in athletics. I haven’t really been very nervous about it, but the sponsorship market in general is probably tighter than it has been for a long time. It is more difficult to do business these days than it has been in certain earlier parts of history, Warholm told NTB when the national teams for next year were presented at the Ullevaal stadium.

Bigger budget

Slokvik could say that there is money for a new season despite the challenges in the sponsorship market.

– The board has not yet adopted the main figures, but we have a bigger budget than last year. Just in connection with the WC in Tokyo, there will be a budget of NOK 2.8 million including precamp. It’s by far the biggest budget we’ve had for a championship ever. The EC in Rome this summer, for example, cost us 1.5 million and that with a large squad.