2024-01-13 11:55:38
The book market remained stable in France in 2023, but experienced internal upheavals, indicates the reference institute GfK. According to figures published on Friday, 351 million new books were purchased during the year, or 4% less than in 2022. But turnover increased slightly, by 1% to 4.3 billion euros. . The book has tracked overall inflation, with prices rising around 5% in both cases. According to GfK, 25.9 million people in France (aged 10 and over) bought books in 2023. This is 7% less than in 2022.
Literature remains the leading segment of the market, with 28% of books purchased, ahead of comics (23%), children’s books (21%), and practical books (8%). “The results of the 2023 literary season are very positive: +4% in copies purchased and +21% in average sales of the title,” comments a GfK analyst cited in the press release, Sandrine Vigroux.
And one genre attracts more than the rest: romance literature. Doubling the number of copies sold and the number of titles exceeding 10,000 sales, or one in nine books sold in literature and 7% of the book market alone, the genre is largely coming back into fashion. Exit the pejorative “rosewater novels”, make way for daring, diverse plots with darker themes.
It attracts the majority of female readers, and the big successes are by female authors. Its stars are the American Colleen Hoover (whose Never once more was the fifth best-selling book in France in 2023) and the Algerian Sarah Rivens (with Captive, of which volume 1 is 22nd, and volume 2 is 26th). The market was pulled down by the decline in comics, which had experienced exceptional years in 2021 and 2022. Manga, in particular, fell by 11%, to 39.6 million copies. GfK emphasizes that France remains a “dynamic” market for books, compared to its European neighbors. “The French buy as much as Italian and British consumers combined,” indicates this German market research institute.
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#Happy #Year #romance #mangas #mast
