2023-04-27 22:05:22
Fifty-two years is a long time, but maturity has its advantages. On April 28, 1971, this privateer sheet came out on newsstands as a daily, following the experience of the Magazine and the expulsion from the PCI in 1969.
«A communist newspaper», Luigi Pintor wrote on the front page, with some defiant air towards the Unit and that large party from which he was expelled along with many following the Soviet invasion of Prague.
Today, in 2023, the reasons for that adventure are, if possible, even more necessary. We are the oldest left-wing newspaper in our country, and this in itself would be a good reason to celebrate together with those who have supported, encouraged or criticized us for half a century, sharing these pages and this commitment with us.
Il manifesto it belongs to everyone and today more than ever we must put our intelligence and integrity on the field, because around us the right rules and war triumphs, the dioscuri of capitalism.
The newspaper is in the throes of major changes. The newsstand crisis, the digital boom, the fragmentation of everyone’s identities into small pieces controlled by algorithms and Artificial Intelligences.
We navigate rough seas. But we have strong sails: readers and readers. It is on our extended community of knowledgeable, generous, committed people with a history and a head on their shoulders that we leverage to get things done every day.
This year, our birthday present is you. We don’t need anything else.
The «amore» subscription campaign means taking care of the relationship between whoever writes the newspaper and whoever reads it. Renew it every day. Finding new and different paths from those of the newspapers and political groups that surround us.
New subscriptions are rolling in by the hundreds. We need this excellent start to continue and intensify, to invest in paper and digital, continue the streaming TV experiment, build a greater presence in the territories. We have called our new special subscriptions for the self-financing campaign «look», «hug» and «kiss». But how can you “love” a newspaper in 2023 and a newspaper that often makes you angry?
There is no definitive answer. To look for it you have to start from whoever reads it.
A few days ago, on April 25, you inundated us with photos from all over Italy, tens of thousands of you saw our long live broadcast and read the newspaper, the insert, the website, the apps, the emails… we «celebrated» together the Liberation and the end of the dictatorship, even if we were distant and unknown to each other.
We looked for each other. We found each other. If a birthday can serve just that, to renew a commitment and try together to make a difference, then ours, and yours, won’t be wasted effort.
Best wishes, poster.
Give us a hug, participate in the extraordinary season ticket campaign
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