2023-10-31 18:21:00
Hanneke Faber will be the new CEO of Logitech. The Dutchwoman, a specialist in consumer goods, will succeed administrator Guy Gecht on December 1 and will become the first woman to manage an SMI company.
It was Monday evening that Logitech announced the appointment of Hanneke Faber. The chairman of the group’s board of directors, Wendy Becker, quoted in the press release, was full of praise for the new leader. “Throughout her career, Hanneke Faber has focused on innovation across diverse portfolios. She is a world-class sustainability leader who shares Logitech’s values and mindset.” , said Wendy Becker.
At the Anglo-Dutch consumer goods giant Unilever, Hanneke Faber most recently served as president of the Nutrition business. His responsibilities spanned more than 150 countries and included brands, research and development, Unilever Food Solutions B2B business and supply chain with nearly 60 factories and contract manufacturers worldwide, Logitech said .
Consumer goods expert
Before joining the owner of the Rexona, Omo, Magnum, Dove, and Comfort brands in 2018, Hanneke Faber served between 2016 and 2017 in the general management of the Dutch supermarket operator Ahold Delhaize as sales manager, after joining the Ahold group in 2013. She focused in particular on the development of online activities.
Joining Procter & Gamble in 2000, first in Geneva as marketing director for hair care products for Europe, then beauty products, Hanneke Faber served between 2009 and 2013 as vice-president. group president in the United States for the Head & Shoulders, Pantene and Herbal Essence brands.
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Holder of a management degree from the University of Houston, Hanneke Faber is also a director of Tapestry Inc, parent company of the luxury brands Coach, Kate Spade New York and Stuart Weitzman. She also worked on the board of directors of the German chemicals and pharmaceuticals giant Bayer.
In a comment, Vontobel Bank believes that Logitech will benefit from Hanneke Faber’s leadership experience in the consumer, retail, luxury and food sectors. The Zurich establishment considers the appointment of Hanneke Faber favorable for the company and its valuation, the uncertainty linked to the management transition having now been removed.
“A new and positive page in Logitech history”
Thanks to the appointment of the 54-year-old Dutchwoman, Logitech puts an end to a delicate episode that began in June following the unexpected departure of its general director of ten years, Bracken Darrell. Since then, the company’s co-founder, Daniel Borel, has entered into conflict with president Wendy Becker, accusing her in particular of a lack of vision for the manufacturer of computer peripherals and accessories and a lack of adherence to the company’s values.
>> Reread: “Immediate” resignation of Logitech CEO Bracken Darrell
Logitech shareholder with 1.5% Daniel Borel asked Wendy Becker to leave her position before March 31, 2024. “Logitech needs a new strategy and responsiveness that it has lost,” recently declared to the newspaper Le Temps the founder of the Vaudois company. “Wendy Becker created an opaque, controlling, political, self-preserving and bureaucratic environment where legal procedures took precedence over business,” he accused.
During Logitech’s last general meeting on September 13, Daniel Borel opposed the re-election of Wendy Becker, deploring a lack of reaction to the company’s poor performance. This was, however, confirmed with 96.56% of the votes.
The upcoming arrival of Hanneke Faber as the new general director of Logitech therefore particularly delights Daniel Borel, as he explains at the Forum microphone. “It’s excellent news, better late than never. We’ve been hoping for a long time for this to happen. She’s the first woman to take over as general manager of the group, and I hope she can participate in writing a new and positive page in Logitech history.”
>> Listen to the full interview with Daniel Borel in Forum:
Dutchwoman Hanneke Faber appointed head of Logitech: interview with Daniel Borel / Forum / 6 min. / today at 6:07 p.m.
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