2023-04-26 05:39:06
Hair removal advertisements were fined 200,000 yuan for using orangutans to compare women
According to the Tianyancha App, recently, Jiexin (Shanghai) Image Design Co., Ltd. was fined 200,000 yuan by the Shanghai Huangpu District Market Supervision Administration for publishing advertisements that violated social good customs.
The reason for the punishment shows that the party’s main business is hair removal services, and he designed two poster advertisements by himself. One of the advertisements, “Global Hair Removal Expert”, is that two ladies in swimsuits and a hairy orangutan jumped into the lake hand in hand. The content of the second advertisement “Worry-free hair removal experience all year round” is: inside the door is a woman in a dress and high heels, and outside the door is a full-body haired orangutan wearing the same clothing. The above-mentioned poster advertisement released by the party concerned deliberately created a sharp contrast between the “hairy body” orangutan and the female model, and did not take correct guidance to the public. Due respect is not given to the “hairy body” group, especially the “hairy body” group of women.
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