2023-03-21 16:08:15
Hackett London launches its Spring/Summer 2023 campaign, an ongoing collaboration with 2009 Formula 1 world champion, Briton Jenson Button.
Rooted in the “Our Twist” concept of its previous campaign, this collection is inspired by faraway lands, like a safari adventure with friends. Olive greens, ecrus and linen fabrics take center stage in this safari-inspired range, with an emphasis on function and elegance throughout the collection. Hackett’s timeless British style remains at the forefront of this collection, and its use in such a contrasting setting highlights the brand’s universality and ability to adapt to any occasion.
Launching on March 21, 2023, campaign imagery and videos will continue to run across Hackett London channels throughout the season. Directed by fashion and portrait photographer Charlie Gray and designed by Dentsu Creative.
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