Havanna (ots/PRNewswire) – – The world leader in marketing premium cigars saw a 2% increase year-on-year.
– The worldwide network of official points of sale for its products also grew by almost 10% compared to 2021.
– Spain, France, Germany, China and Switzerland are the top 5 markets for Habanos.
Corporación Habanos, SA, which markets 27 premium brands that are “completely handmade with Long Filler” and registered as Protected Appellations of Origin (PAO), has announced its financial results for 2022, coinciding with the presentation of the 23rd Habano Festival. In In the last fiscal year, the company reported sales of $545 million and a 2% growth compared to fiscal 2021.
“These results reflect the perfect combination of the passion we all feel at this wonderful Habano shop and the strength of our brands. They are like the icing on the cake for this unique tobacco that grows in this country and that offers unique moments and experiences to lovers from all over the world,” says Maritza Carrillo González and Luis Sánchez-Harguindey Pardo de Vera, Co-Presidents of Habanos, SA
Habanos, SA continued its efforts to facilitate access to its products by supporting the creation of new specialized points of sale around the world. To date, the company has a total of 4,769 specialized points of sale, almost 10% more than in 2021, divided into: 17 Cohiba Atmosphere; 157 La Casa del Habano franchises with a total area of 18,689 m2; 587 Habanos Terrace and Habanos Lounge; 1,264 Habanos Specialists; in addition to 2,744 Habanos Point.
This large distribution and specialty distribution network enables the sale of Habanos, SA products in more than 140 countries on five continents. Thus, Spain, France, Germany, China and Switzerland accounted for the highest sales for the company in 2022 by sales volume. By regions Europe remains the main market for Habanos with 53.7% of sales value, followed by Asia Pacific (19.3%), Americas (15.3%) and Africa and the Middle East (11.7%) .
Throughout 2022, Habanos, SA continued its commitment to innovation with the presentation of several new products worldwide and regionally, without renouncing the quality and traditional character that make its products unique. Some of the most notable launches were Montecristo Wide Edmundo, Quai D’Orsay No. 52 and La Gloria Cubana Glorias and Quai D’Orsay Imperiales, thereby supporting the recovery of important channels such as free and travel retail.
During the press conference, the first details of the Habanos, SA novelties for the 23rd edition of the Habano Festival were also presented. The first product opening this week’s festival edition is the new one Montecristo Open Slam Vitola. With this addition, the Línea Open expands and will be the first to adopt the renewed design of the line on its cases and straps. In addition, the introduction of Bolívar New Gold Medal Vitola is presented, a product made exclusively for La Casa del Habano, the international network of specialized franchise stores. To top it all off, the von Partagás Master Line presented, the most elegant and exclusive line of the brand and the first in the portfolio of Habanos, SA, whose three vitolas – Origen, Rito and Maestro – are made of 100% tobacco from the plantations of San Luis*.
AGENDA
During the presentation, Habanos, SA presented the details of the festival program, which once more this year offers five days of activities related to Habanos culture, the best gastronomy and shows that will not leave indifferent the most loyal fans of this annual event.
* PAO * Protected Designations of Origin
Click here to download high-resolution images of the event.
*Editor’s note: 2022 Habanos Group sales are $545M, a positive change of +2% year-on-year at constant exchange rates (2022 data at constant exchange rates: $578M vs. $568M in 2021).
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