The beauty house enriches its latest NFT project with a series of creations intended to reward its brand community.
An extension of the Guerlain NFTs.
Last April, Guerlain launched its Cryptobees, i.e. 1,828 NFT works representing its emblem, the bee, animated by different floral and plant motifs. baptized Reaversethis project then allowed each buyer to sponsor, through the purchase of one or more NFTs, the renaturalization of a plot of land within the Vallée de la Millière Nature Reserve, a 28-hectare area located in the Yvelines department and bought by Yann Arthus-Bertrand in 2020. The creations were then divided into four rarity levels and marketed from 20 XTZa little less than 70 euros.
While Guerlain had promised the participants of this project invitations to events – including access to the VivaTech show – or even exclusive competitions, the LVMH group brand announces these days a series of launches in the form of air drops, NFTs offered according to different prerequisites.
An exclusive collection from CryptoQueenBees.
Here again, the process is broken down into four levels of CryptoQueenBeesNFT creations imagined for the occasion by digital artist Roger Kilimanjaro.
The first drop, centered around an NFT Honey Editionis reserved for holders of a single NFT Cryptobee.
The second launch Cloud Editionconcerns those who have three Cryptobees, while the drop Sun Edition is aimed at owners of six NFTs.
The last, Ice Edition is reserved for members of the Guerlain community with twelve Crytobees.
With this initiative, which will be officially launched on June 21, Guerlain intends to create commitment around this campaign combining Web3 practices and eco-responsible ambitions, while promoting the loyalty of its buyers and stimulating the interest of collectors.