The luxury house continues its exploration of Web3 and announces the release of a new collection, access to which will be offered primarily to its NFT community.
A “hyper-limited” Gucci collection.
If you have a NFT stamped Supergucci or Gucci Grail, you will be able to access in a few days to “a hyper-limited collection full of surprises”traffic Gucci.
While the brand had already used this practice – usually reserved for its VIP clientele – for its recent capsule with Adidas, this initiative illustrates the web3 roadmap presented by the brand last May.
Broadly speaking, the house of the Kering group had notably announced the setting up of a space Vault Art Space dedicated to the curation of NFT artworks, the launch of new services such as the introduction of the payment in cryptocurrency in a selection of points of sale in North America, an upcoming introduction on the metaverse platform The Sandbox or community experiences in real life. In recent months, the brand has organized a dance party and a cocktail tasting for its NFT holders while a exclusive stay in the native lands of the housein Florence, will be offered to them in a few days.
“More and more marvels of various nature are entering the world of Gucci Vault (…). Those who believe in these new forms of creative dialogue will be able to benefit from special access to these rare creations”.
If, for the moment, few details have been communicated regarding this pre-order operation intended to stimulate the feeling of exclusivity within the digital community of Gucci, registrations are open until October 5 on PreMint while the shipments will be made as soon as the collection has been presented to the general public, on October 21st.
