GU x UNDERCOVER: Latest Co-Branded Collection Launch and Review

2024-02-29 09:31:20

No longer just a sister brand of UNIQLO, GU has gradually developed its own style and positioning in recent years. From clothing to accessories, it combines affordability, practicality and fashionable design, and has launched exciting joint series again and again. To welcome the new year, GU recently announced a major news. It has cooperated with Japanese high-end fashion brand UNDERCOVER to launch a new series of co-branded products, attracting insiders to prepare to grab them.

Extended reading: Be on sale in Japan first! GU launches a new “mesh knitted mini bag”: four textured colors, priced at less than 400 yuan

Instant sale as soon as it’s released!

Ribbed jacket, price: NT$1,490

After two years, GU announced that it would cooperate with UNDERCOVER again to launch a series of joint brands, which made fans excited for a while. In the past, co-branded products from GU and UNDERCOVER were sold instantly as soon as they were put on the shelves. This is the third time that GU has collaborated with UNDERCOVER, launching a whopping 21 joint items, ranging from tops, pants, to accessories. Regardless of gender, men and women can find a suitable style.

Further reading: You can also buy it in Taiwan! GU launches 8 new “text tote bags”, which are highly praised by Japanese people who have bought them

2 WAY wide military coat, price: NT$2,990

What is UNDERCOVER?

2 WAY knight jacket, price: NT$2,990

The brand “UNDERCOVER”, founded by designer Jun Takahashi in 1990, integrates elements of art, music and subculture to create a fashion clothing series with a unique world view. It has not only become a favorite brand among Japanese fashionistas , also attracted many foreign people to want to buy, and the average price of a single product is around NT$10,000. Now, through co-branding with GU, it has a more affordable price.

Extended reading: 2023 GU Top 5 annual popular items: Heat Padded laminated jacket has a super high CP value, and the champion is indeed “it”!

Printed T-shirt (5-quarter sleeves), price: NT$590

Wearable and trendy items

Sheer patchwork knitted cardigan long sleeves, price: NT$1,290

The items that GU and UNDERCOVER collaborated on this time are not only classic and practical, but also incorporate design ingenuity, including: 2 WAY knight jacket, 2 WAY wide military coat, and 2 WAY helicopter pants, etc. The sleeves, hem and clothing are The body adopts a detachable design. In addition, the light wide shirts, zipper pocket shirts, and sheer patchwork knitted cardigan jackets are designed with sewing lines on the outside, making them more neat and straightforward.

Ribbed jacket, price: NT$1,490

Only available “here”

Badge set, price: NT$390

The new joint brand will be officially launched on March 1. Some products are only sold in large stores (Taipei ATT 4 FUN store, Hsinchu Far East Giant City Shopping Center store, Tainan Nanfang Shopping Center store, and online stores), and the rest are available. Available at GU physical stores and online stores across Taiwan. The new joint series of products is “limited sale”. Each person can only purchase two pieces of the same product number, same color and same size. Friends who like it, don’t miss it.