High Contrast/Wikipedia, the free encyclopedia REWE (M)
Basic food prices are already over 21 percent, driving many to despair. But Billa’s common sense has a solution ready that can be used to reduce expenses for groceries to practically zero: the likeable character recommends shoplifting.
VIENNA – The current Billa ad surprises with a U-turn in the “common sense” testimonial. The smiling, highly intelligent woman in an inconspicuous jacket greets the visionaries with an unusual announcement. “Pssst, don’t look at me like that, otherwise security will check something,” she smiles nervously at the camera. “I won’t pay 2 euros for milk, that’s almost 10,000 shillings, please,” she shakes her head, shortly followingwards a Tetra Pak disappears into her handbag.
