Greenwashing electric cars? The CEO of a manufacturer unpacks!

2023-07-29 07:30:00

Rivian CEO RJ Scaringe has expressed frustration with the manufacturers of electric cars who practice “greenwashing”. They falsely claim to be environmentally friendly.

RJ Scaringe, CEO of Rivian, is fed up with companies that exaggerate their environmental credentials. “There is far too much greenwashing in the electric car sector”, he said during a recent interview.

For Mr. Scaringe, companies can too easily conceal the source of their energy consumption, especially when they are not building new renewable energy capacity. Moreover, consumers are not demanding enough to tell the difference.

Are electric cars just greenwashing?

Le PDG de Rivian, RJ Scaringe, a denounced companies that practice “greenwashing”. For Scaringe, companies can very easily conceal the source of their energy consumption. This is all the more true when they do not create new renewable energy capacities. He believes that consumers have a hard time distinguishing between companies that actually invest in renewable energy and those that just want to appear green.

It places Rivian in the first category. Indeed, the company aims toeliminate carbon emissions and contribute to the creation of new renewable energy capacities.

To demonstrate its commitment, Rivian announced its support for a solar energy center in Kentucky, located on a former coal mine. The solar farm aims to produce 800 MW of energyenough to power 160,000 homes a year.

Rivian has committed to purchase 100MW of power from the project through a virtual power purchase agreement (PPA). These agreements, which are rapidly gaining popularity with companies, make it possible to finance renewable energy projects. In addition, Rivian will be the purchaser of the project or the purchaser of the electricity produced on the site.

The importance of the power purchase agreement

Mr. Scaringe emphasizes the importance of these agreements in combating greenwashing, without which many projects would not see the light of day. Rivian joins other automakers, such as Stellantis and Mercedes-Benz, in using PPA agreements to support clean energy.

Mr. Scaringe criticizes the lack of transparency of emission reports of the automotive industry. Rivian aims to achieve 3″ scope neutrality. It does this by eliminating indirect emissions from its supply chain and the life cycle of its electric vehicles.

The company also addresses Scope 1 emissions from its facilities and offices, as well as Scope 2 emissions from electricity consumption. However, the majority of its emissions fall under scope 3 and come from its fleet of electric vehicles. Ultimately, Rivian aims to create an offering that offsets the energy consumption of its expanding fleet, illustrating its commitment to sustainable practices.

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