Green Builder Media Is Proud to Announce Its 20th

Green Builder Media Celebrates 20 Years of Lasting Leadership

For two decades,Green Builder Media has been a driving force in the evolution of sustainable building practices. Founded in 2005, the company has witnessed and actively shaped the industry’s remarkable transformation towards a greener future.

“Looking back over these past 20 years since Green Builder Media’s inception is astounding,” says Sara Gutterman, CEO of Green Builder Media. “We began by launching the Green Builder magazine. Back then, to get the industry to listen, we had to focus on energy efficiency, building science, and the cost savings achievable through these practices.”

Today, the conversation about sustainability has expanded considerably.Green Builder Media offers a multifaceted approach beyond traditional magazine publishing. They provide content marketing and media solutions, insightful market research through COGNITION Smart Data, educational programs like COGNITION Academy, and even a platform for carbon offsetting, the COGNITION Carbon Offsets Marketplace.

Their impact extends to tangible projects like VISION House, which serve as showcases for innovative green building technologies and practices. Green Builder Media also extends its commitment to education through programs like Housing 2.0, aimed at builders, and Today’s Homeowner, designed for homeowners.

Throughout 2025, Green Builder Media will celebrate this milestone anniversary with a series of events, special projects, and engaging giveaways. “We remain laser-focused on enhancing the sustainability of the built surroundings,” explains Gutterman.

Some of the exciting initiatives planned for the year include:

• New monthly digital features like “Frontlines of Climate Action,” highlighting individuals, projects, and products driving positive change in the industry.
• A publication titled “Reflections on Transformation: Green Builder Media’s Journey,” tracing the company’s growth alongside the evolution of sustainable building practices.
• A special 20th Anniversary edition of the annual Sustainability Symposium, taking place on April 30th and May 1st, 2025.
• “Then, Now, and What’s Ahead”—a series exploring the transformation of the sustainability landscape.
• A new Innovation series showcasing cutting-edge building science best practices and products that deliver cost savings, resilience, comfort, and independence.
• An “Emerald Circle” thoght leadership event bringing together industry pioneers to shape the future of sustainability for the next two decades.

As Green Builder Media enters its next chapter, their dedication to innovation and sustainability positions them to continue shaping a greener future for the built environment for years to come.

Green Builder Media Celebrates 20 Years of Shaping Sustainable Building

Two decades ago, Green Builder Media emerged as a champion for sustainable practices in the construction industry.Today, the company stands as a leading voice and resource, guiding the built environment towards a greener, more responsible future.

Sara gutterman, CEO of Green Builder Media, reflects on this remarkable journey: “When we launched Green Builder magazine in 2005, our focus was on educating the industry about the benefits of energy efficiency, building science, and cost-saving measures. Sustainability was a niche conversation then, but we were persistent to spark change,”

Looking back, Gutterman observes a profound shift in industry perspective: “Today, sustainability is no longer a buzzword but a basic aspect of every project. Builders, designers, and consumers are embracing lasting practices, innovative technologies, and even carbon offsetting. Our COGNITION services – Smart Data, Academy, and Carbon Offsets Marketplace – are a direct response to this evolving landscape.”

Green Builder Media’s innovative VISION House projects have been instrumental in showcasing the possibilities of sustainable building. By combining ambitious goals with real-world applications, these projects have inspired professionals and homeowners alike, demonstrating that sustainable construction can be both stunning and functional.

“Our VISION House projects have been essential in demonstrating what’s possible when we embrace sustainability,” Gutterman explains. “By integrating ambitious goals with tangible examples, these projects have ignited the imagination of professionals and homeowners.”

As Green Builder Media embarks on its third decade, Gutterman is excited about the future. “This year marks a thrilling time for us. We’re kicking off our anniversary celebrations and eager to make the next 20 years even more impactful!”

driving Sustainable Building Practices: An Interview with Sara Gutterman

Sara Gutterman, the dynamic CEO of Green Builder Media, has spent her career championing sustainable building practices. Her passion for a greener future is evident in Green Builder Media’s diverse range of initiatives, from impactful monthly features highlighting climate action to exciting special projects that push the boundaries of innovation.

We sat down with Gutterman to discuss Green builder Media’s journey, its commitment to empowering builders, and her vision for a more sustainable future.

“It’s been a pleasure talking to you, Sara,” said our interviewer. “What advice would you give to the next generation of industry professionals who want to make a difference?”

Gutterman responded with an infectious enthusiasm, “My advice would be to stay curious, keep learning, and always challenge the status quo. Our planet needs bold, innovative thinkers who are willing to push boundaries and redefine what’s possible. Together, we can build a sustainable future for all.”

Indeed, Gutterman’s leadership has been instrumental in shaping the landscape of sustainable building. Green Builder Media is actively expanding its Housing 2.0 training program, equipping more builders with the knowledge and tools to create eco-friendly homes. The company also continues to engage homeowners through its popular “Today’s Homeowner” platform, providing valuable resources and inspiration for making sustainable choices.

Gutterman’s unwavering commitment to innovation shines through in Green Builder Media’s constantly evolving offerings. With new monthly features illuminating climate action and various special projects exploring cutting-edge solutions, the company is at the forefront of the movement towards a sustainable built environment.

As we look towards the future, Sara Gutterman’s vision for a sustainable built environment is both inspiring and achievable. Her leadership, coupled with Green builder Media’s dedication to innovation and education, is paving the way for a greener and more sustainable world.

what are some of the key events and initiatives Green builder Media has planned to celebrate its 20th anniversary?

Interview with Sara Gutterman, CEO of Green Builder Media

Archyde: Congratulations on Green Builder Media’s 20th anniversary! For two decades, you’ve been a driving force in shaping the lasting building landscape. How does it feel to reflect on this remarkable journey?

Sara Gutterman (SG): Thank you! It’s truly astounding to look back over the past 20 years.We started with a simple mission: to educate the industry about the benefits of energy efficiency and sustainable practices. Seeing the change in our industry and Green Builder Media’s role in it is incredibly rewarding.

Archyde: When you launched Green Builder magazine in 2005, sustainability was a niche conversation. How challenging was it to initially advocate for these ideas?

SG: It was an uphill battle, to be honest. Many people in the industry weren’t yet ready to embrace sustainability due to perceived cost barriers or lack of understanding. But we were persistent, and we focused on the clear benefits – cost savings, energy efficiency, and improved building performance.

Archyde: The conversation around sustainability has certainly evolved as then. How has Green Builder Media adapted to meet these changes?

SG: We’ve grown and expanded our offerings to keep up with the evolving landscape. Today, we’re more then just a magazine – we provide content marketing, market research, educational programs, and even a platform for carbon offsetting.Our VISION House projects have also been instrumental in showcasing the potential of sustainable building.

Archyde: Speaking of VISION House, how have these projects inspired professionals and homeowners alike?

SG: VISION House has been essential in demonstrating that sustainable construction can be both functional and stunning. By combining aspiring goals with real-world applications, we’ve shown that sustainability isn’t a compromise – it’s the future of building.

Archyde: To celebrate your anniversary, you have an exciting lineup of events and initiatives planned.Can you tell us more about these?

SG: Absolutely! Throughout 2025, we’re hosting a series of events, special projects, and giveaways. Some key highlights include our “Frontlines of Climate Action” monthly feature, a publication tracing our journey, a special 20th anniversary Sustainability Symposium, and our “Then, Now, and What’s Ahead” series exploring the evolution of sustainability.

Archyde: As you enter Green builder media’s next chapter, what inspires your continued dedication to innovation and sustainability?

SG: Seeing the progress we’ve made is inspiring, but there’s still so much work to do. Every day, I’m motivated by the knowledge that our efforts are making a tangible difference in the built habitat. We’re not just shaping a greener future – we’re creating a more resilient, comfortable, and cost-effective one.

Archyde: Thank you, Sara, for your time and for Green Builder Media’s enduring commitment to sustainability. Here’s to the next 20 years!

SG: Thank you! Here’s to a greener future.