The American technology company Apple has started working on the preparation of its new search engine to end the monopoly of the search engine Google and become independent.
Google pays Apple $10-12 billion annually to be the main search engine on Apple’s devices.
According to the report, Apple’s contract with Google is going to end soon and it cannot be extended due to the anti-trust case of the US Department of Justice once morest Google.
Apple’s search engine will emphasize user privacy. Apple has been working for a long time to distance itself from Google.
The company’s AppleBot first appeared in 2014 and gradually made its way to the web, while on iOS 14’s home screen, Apple bypassed Google entirely by linking directly to websites.
Apple hired John Giannandera, the head of Google’s artificial intelligence division, who is now Apple’s senior vice president of machine learning and AI strategy, three years ago.
It is too early to say anything regarding what Google’s alternative search engine will look like. But it is clear that the partnership between Apple and Google will end very soon.
The company did not provide any details regarding the newly developed search engine, but for a long time Apple has been trying to end its dependence on Google for its devices.
Earlier, Huawei also introduced its Patel search engine due to lack of access to Google services following US sanctions.
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2024-07-15 19:39:41