2023-10-05 09:21:00
Entered 2023.10.05 18:21 Modified 2023.10.05 19:43
Photo by Yonhap News Shinsegae eventually closed its film production business, which had been promoting a character from the home appliance store Electro Mart as the main character.
According to the industry on the 5th, Electroman Cultural Industry Specialty Company, a special purpose company, reportedly held a general meeting of employees on the 22nd of last month and began liquidation procedures. This company was founded in July 2018 under the leadership of Shinsegae Group Vice Chairman Jeong Yong-jin and has been preparing to produce a Korean-style hero movie called Electroman.
In his 2018 New Year’s address, Chairman Chung emphasized, “Content with a story is a powerful weapon that differentiates us from competitors and empathizes with customers.” At the time, it was evaluated that it was modeled following Disney, which had become a global company with characters including Mickey Mouse, but it closed down following five years without any significant results.
Recently, Shinsegae Group affiliates, including Shinsegae Construction and Shinsegae Food, are speeding up their golf wear business that reflects Vice Chairman Chung’s interests. Shinsegae Construction has applied for the trademark ‘YOUNG JOYFUL CLUB’ related to the golf wear business, and the golf wear brand ‘YJC’ products are being sold at a store at Trinity Club, a membership golf course operated by Shinsegae Group.
Previously, Shinsegae Food also applied for a trademark for the word ‘Jrilla’, a combination of the initials ‘J’, which is Vice Chairman Chung’s English last name, and ‘Gorilla’, in December 2021, and in October of the same year, Jrilla Golf wear was launched.
Vice Chairman Chung, who is also an influencer with 800,000 followers, has often been shown wearing J.Lilla golf wear on social media.
Lee Mi-na, Hankyung.com reporter helper@hankyung.com
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