2024-02-25 20:45:00
The takeover of Cityscoot, the historic Parisian player in self-service electric scooters, by its competitor Cooltra is causing a lot of noise. Indeed, the delicate financial situation of the French company (in receivership since November 2023) pushed the Paris Commercial Court to validate this transaction. However, the question of the future of Cityscoot’s 168 employees remains worrying, not to mention the changes for users.
According to certain sources, it seems that this acquisition leads the elimination of around a hundred positions at Cityscoot. This case is not isolated, since several companies in the self-service mobility sector have already experienced such a fate. Electric scooters, bicycles and even shared cars are among the services concerned.
Necessary support for impacted employees
Faced with this alarming observation, it is imperative to find solutions to support these employees towards new professional opportunities. Deviceshelp with retraining might thus be put in place, under the supervision of the competent authorities.
This acquisition by Cooltra, the Spanish company specializing in self-sharing electric scooter rental, will also impact the daily lives of users. The operation of minute transfers will be modified following the redemption. It will now indeed be possible toexchange minutes between the two services (Cityscoot and Cooltra) thanks to an automated conversion system. Parking for electric scooters will also be redesigned to facilitate their accessibility and improve the customer experience.
Towards a new dynamic in the self-service mobility sector?
The acquisition of Cityscoot by Cooltra demonstrates a certain slowing down of the French market for self-service electric scooterse. This acquisition might, however, represent an opportunity to revive this industry which is beset by numerous challenges. The arrival of new players on the market might also contribute to this long-awaited revitalization.
Pour remobilize consumers, companies in the sector will have to focus on innovation and the development of services that are ever more adapted to user needs. Thus, offering diversified and complementary offers will make it possible to attract an ever-broader clientele.
Pour overcome the crisis in the self-service mobility market, companies might also establish partnerships with other local or foreign players. These alliances would allow them to develop their offers together and respond optimally to consumer expectations.
The acquisition of Cityscoot does not mark the end of the story for self-service electric scooters in France. It nevertheless raises questions regarding the future of this sector faced with a difficult economic context and significant technological challenges. This acquisition might, however, be seen as an opportunity to reinvent this industry in order to breathe new life into it and offer ever more efficient services adapted to the needs of the population.
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