The editorial was additionally written after a couple of onerous weeks at Det Nordjyske Mediehus, the place the mature reader could have learn elsewhere that we now have mentioned goodbye to eight gifted colleagues within the editorial workplace. The reason being a reorganization of Nordjyske’s editorial employees, in order that it now displays our technique, which landed on the flip of the yr.
The aim is to create a sustainable North Jutland in a 100% digital future. This additionally means, amongst different issues, that we’ll not see a printed version of Nordjuyske if we glance a couple of years into the longer term.
We’re creating a robust North Jutland by as soon as once more turning into an indispensable a part of North Jutland, in order that 30,000 individuals from North Jutland can’t assist however pay for a subscription.
We turn out to be indispensable by delivering high quality journalism, by being first with the appropriate information for the individuals of North Jutland, and by delivering our journalism in up-to-date and related methods.
It truly sounds simple sufficient. However it brings about massive modifications.
We as soon as had places of work in lots of cities in North Jutland, and the journalists lined one space multiple matter.
However that enterprise mannequin is sadly now not sustainable, and subsequently we now have to do one thing else. As a result of if we simply go straight forward and guess on what we all know, then there will not be a Northern Jutland sooner or later.
After all, that’s not an possibility. As a result of an impartial and power-critical native media is completely important for a well-functioning local people and native democracy. And I dare not consider a Northern Jutland with out Northern Jutland.
With the brand new reorganization, we as an alternative work inside 4 areas of energy: Society, Enterprise, Sport and Nordjydernes Liv.
We nonetheless have bodily newsrooms in Aalborg, Thisted and Hjørring, and all of the journalism that hits Nordjyske.dk each day is native journalism. Nordjyderne are our household and pals, our neighbors, our on a regular basis life, our readers, our subscribers, our sources, our enterprise companions, and many others.
It have to be felt in each little bit of journalism that we ship out. However good journalism will not be outlined by a zipper code. Good journalism is necessary and related journalism that’s of nice curiosity to the entire of North Jutland.
As well as, going ahead we can be much less managed by occasions. I’ve had a number of dialogue within the inbox with a number of people who find themselves sad that we weren’t current at a soccer match, a theater efficiency or one thing else.
If we now have to blindly chase the recording a part of journalism, the place we merely doc that one thing has taken place, then we now have not succeeded in creating the high-value journalism that the individuals of North Jutland pays for digitally.
It’s the good tales that we should chase, relatively than ticking off the calendar. Let me offer you an instance:
When the Naturmødet acquired off the bottom this yr, we wrote concerning the assembly’s tenfold improve in customer numbers in simply eight years. We introduced that story the day earlier than the opening, and possibly it impressed some to indicate up and be a part of the occasion?
The character assembly additionally gave us the chance to take a look at nature in Hjørring Municipality – a narrative about sustainable life within the watercourses got here out of it. In different phrases, give attention to nature and its situation, which is the aim of the Nature Assembly.
We expect each tales are examples of extra related protection than, for instance, referencing what the Prime Minister mentioned in his opening speech on the assembly.
We’ll subsequently nonetheless give attention to occasions such because the Nature Assembly, the Nibe Pageant, Vendsyssel FF matches, metropolis council conferences and plenty of different scheduled occasions, however we’ll cowl this in a brand new manner with fewer tales, which in flip present perception, perspective or fascination . And there may also be issues we select from if we do not see these tales.
After which happily we now have different improbable media to zealously cowl a few of what Nordjyske will now not cowl. With Nordjyske.dk, Ligeher.nu and Aaalborg.nu, you’re assured broad and related protection of our surrounding areas and area.
However all that’s simply phrases and intentions. The duty for me – and for North Jutland – is now to show this each single day. With that, I wish to want everybody an exquisite summer time in improbable North Jutland, and wherever else the journey goes.
additionally learn
No, North Jutland has not acquired a brand new dictator
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North Jutland believes: Right here is my promise to the individuals of North Jutland
2024-06-30 04:00:35
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