Good deal – The Sony Alpha 7 IV (A7 IV) “5-star” bare camera body at €2,401.99 (-12%)

2023-05-16 05:31:10

The Sony Alpha 7 IV (A7 IV) Naked Camera Body goes under €2,500 at Digixo i.e. a drop of regarding 12% on the price usually observed.

After more than 3 years of good and loyal service, the Alpha 7 III (A7 III) is replaced by the Alpha 7 IV (A7 IV). Among the novelties, the sensor is renewed while many photo and video functions are improved.

With the Alpha 7 IV (A7 IV), Sony strikes a blow. The corrections, adjustments and other improvements are there, both on a software and ergonomic level. Always at the forefront of performance in the management of autofocus and subject tracking, this very good performance is to be compared with an increasing image definition. If some stinginess are still to be deplored, difficult not to place the Alpha 7 IV (A7 IV) as an excellent device to do everything. Driven by a greatly improved video section and a still very effective photo mode, the Alpha 7 IV (A7 IV) is positioned as a benchmark in its segment.

Points forts

  • Sensor stabilization.
  • Quality electronic viewfinder.
  • Good sensitivity management.
  • Internal 10-bit 4:2:2 recording.
  • No cropping in 4K UHD at 30 fps.
  • AF detection and tracking of faces or eyes (human, animals, birds) in photo and video.
  • Touch screen on ball joint.
  • Connectivity (double SD slot, USB Type-C socket, etc.)
  • Personalization functions.
  • Shooting while feeding.
  • Resistance to moisture and dust.

Weak points

  • Burst mode limited to 10 fps.
  • Electronic shutter limited to 1/8000 s.
  • Startup time and limited photo chaining.
  • Strong cropping in 4K UHD at 60 fps and absence of the DCI cinema video format.
  • Rolling shutter and 4K.
  • Livestreaming in 4K limited to 15 fps.

NB: The reported price drop is calculated by comparing the lowest price of the day with the average of the lowest prices charged by all merchants for the product last month, with security rules to exclude prices from shops whose the VAT policy is not clear (known as “grey” shops, typically in the case of imports from China).

An alternative

With the Lumix S5 II, Panasonic offers a well-finished, very versatile case and finally equipped with a very efficient autofocus. A camera at ease in photos and formidable in video, which will satisfy the greatest number. We can always put forward AF tracking a slight notch below the competition, or even a lighter autonomy, but it is clear that the presence of Panasonic on the 24×36 market is greatly improved with this S5 II.

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Rick is the Digital Intelligence, a tireless calculating force. Every morning, Rick resumes all the published tests, checks the prices in stores and updates the selections of recommended products, the best Quality/Price ratios.

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