2023-08-23 23:43:30
G&Food’s oven cooking franchise Goobne (CEO Jeong Tae-yong) started supporting the production of JTBC’s new Wednesday-Thursday drama ‘This Love Is Irresistible’, which first aired on the 23rd. To strengthen communication with consumers, Goobne decided to support drama production this year as well as last year. It appeared as a chicken brand run by the parents of female lead Shin Ha-ri (played by Kim Se-jeong) in the popular SBS drama ‘Company Match’ last year. ‘In-house match’ recorded the highest viewership rating of 12.4%, drawing attention, as well as gaining explosive popularity overseas, playing a role as a driving force in increasing overseas store sales. The JTBC Wednesday-Thursday drama ‘This Romance is Irresistible’, produced and supported by Goobne, is an irresistible romance regarding a government official who gets a forbidden book that was sealed 300 years ago and a lawyer who becomes the victim of the forbidden book. The sweet and delightful romance between a man and a woman caught up in an irresistible fate awakens the love cells of viewers. Young actors such as Jo Boa, Rowoon, Hajun, and Yura are capturing the attention of viewers by showing a special chemistry. In the second episode, which will be broadcast on the 24th, Goobne ‘Southern Sea Garlic Crispy’ will appear. The South Sea Garlic Crispy, which was introduced on the show that day, is a popular menu with a monthly average sales of more than 300,000 garlic cloves with a spicy garlic flavor loved by Koreans. Goobne continues to communicate with consumers through various marketing activities and is leading the trend in the domestic chicken industry. It opened its first flagship store, Goobne Playtown, aiming for a cultural space open to anyone on Zandari-ro in front of Hongik University, where Generation Z is concentrated. In addition, the ‘LE SSERAFIM in CHICAGO’ advertisement, which was released following selecting the popular girl group Le Seraphim as a brand model, recorded more than 100 million cumulative views on digital platforms, drawing attention. Jeong Tae-yong, CEO of G&Food, said, “I hope that the drama This Romance, which is receiving a lot of love for its heart-fluttering narrative, will receive a lot of love until the end of Irresistible Force.” . We will continue to communicate with consumers through various marketing activities in the future.”
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