Moreover, according to a recent survey by the Department of Marketing and Communication of the Athens University of Economics and Business, 58% of the respondents stated that they always shop at one supermarket and 42% split their shopping into several. In fact, 93.2% of respondents use up to three different stores for their purchases, which shows that households are chasing promotions to save money.
Block
However, the “1+1 gift” offers seem to be a thing of the past from the shelves, following the anti-punctuality measures taken by the Ministry of Development and which came into effect on March 1st. And in particular the “cutter” in promotional activities at a rate of 30%, with a corresponding reduction in the initial prices of detergents, personal hygiene items and cleaners, in order to put a stop to the phenomenon of misleading consumers. On the other hand, the duration of the offers remains long, as the supplier companies offer their products at a discount on almost half of the days of the month, changing the percentages of the offers from time to time.
What’s on
In terms of the size of promotions, the highest percentages are still recorded in stationery, detergents and personal hygiene products.
Up to 57% cheaper than the original price, toilet paper (8 rolls) of a well-known company is sold in a large supermarket chain, as the final price is 4.36 from the 9.96 euros which is the original price. Another large company offers a similar discount on kitchen paper (350 grams), with the price on the shelf falling from 4.17 to 1.82 euros.
Between 45% and 50% are the offers on baby diapers. A well-known multinational has the package of 34 pieces at the price of 13.25 euros, although the original price reaches 24.10 euros. Similarly, another large company sells diapers of 38 pieces from 19.06 euros to 9.56 euros, with consumers saving 50% of their money.
The companies also offer extremely high discounts on baby wipes, with their percentages ranging from 62% to 73%.
The 4-pack of a large multinational with an original price of 14.92 is sold on the shelves for just 4.18 euros (-72%), while baby wipes (3 pieces) from another large company cost only 2.46 euros, when their original price is at 9.06 euros.
From 30% to 50% cheaper than the original prices, consumers can buy laundry detergents, while there are also some “1+1 gift” promotions.
Detergents
Liquid laundry detergent (70 scoops), which normally costs 19.45 euros, is available at 13.61 euros, while the same product from another company, but in a smaller package (36 washes), from 11.67 is sold at 6.67 euros, i.e. 42% cheaper. At the same time, another liquid detergent (28 washes) is sold at the price of 11.68 euros, however households can buy two packages by paying for only one.
Lower discounts compared to the pre-measures period are recorded in personal hygiene items, as in bubble baths they range from 35%-40%. A well-known company’s shower gel (650 ml), which was always sold at a 50% discount or “1+1 gift”, is now available with a 35% discount, from 4.78 to 3.08 euros, while another company’s product (720 ml) from the 5.98 euro initial price is offered at 3.58 euro, i.e. 40% cheaper.
Smaller discounts in foodstuffs
In food, although promotions continue with the same intensity, the offers have always been smaller. From 0.10 to 0.55 cents cheaper, i.e. with a discount of 10% to 20%, fresh milk is sold in supermarket refrigerators. For example, highly pasteurized milk (1.5 liters) is sold by one company for 2.62 euros from 2.92 euros (-10%), while the same product from another large company costs 2.22 euros from 2.72 euros that was its original value (-20%).
Yogurts
The offers on cow’s yoghurts range around 30%, although sometimes some companies offer discounts of up to 50%, while in most cases the valid promotion is “2+1 gift”. Yogurt in a multipack (3 pieces of 200 grams) is available at 3.64 euros from 5.46 euros (-33%), while another company sells it at almost half the price, from 5.13 to 2.57 euros.
From 30% to 50% cheaper cereals are sold, with the companies keeping the percentages of discounts high, in order to maintain their shares. A well-known multinational company’s cereal brand, from the original price of 4.82 euros, is sold for 2.42 euros (-50%), while consumers can buy the product of another company for 3.10 euros, from 4.40 euros.
Offers on pasta range from 30%-40%, however, they are limited to fast-moving categories. Their prices following the discount range from 0.72 to 075 euros per package, from 1.07 to 1.20 euros which is their original price.
There are very few promotions on other grocery products, such as rice and pulses, with discounts ranging from 18% to 25%. Rice from a large multinational company is sold at a 25% discount at 1.68, from 2.23 euros, while only one company has its pulses on offer. Lentils from 2.18 are sold at 1.78 euros and beans from 2.52 at 1.92 euros, with discounts of 18.5% and 24% respectively.
Frozen vegetables
The same is true for frozen vegetables, as only one company sells its products on sale. Peas, a package of 1,100 grams, are available from 4.58 to 2.88 euros and beans from 4.64 to 2.94 euros, i.e. regarding 38% cheaper than the original price.
Given, however, that the new measures once morest punctuality have limited the profit margin of the companies, supermarket representatives estimate that the suppliers will put the brakes on the promotions, reducing either the percentages of the discounts or their duration.
The Franco-German axis was significantly shaken
Eight candidates, but for four the race in PASOK
The civil war exposes the unwashed of SYRIZA – Complaints – confessions regarding “black money”, trolls and Attica Bank
The battle with everyday life and the “new national narrative” Mitsotakis at TIF
Up to 2 bonus salaries in the public sector – Innovative plan
#supermarket #shelves #gift #offers
