2024-10-29 10:55:00
It remains a solid performance for the L’Equipe channel, the broadcast yesterday Monday of the 2024 Ballon d’or ceremony. The trophy, placed under the control of Amaury Sport Organization (ASO) as is also the sports media , captured the attention of just over a million viewers in prime time, from 8:45 p.m. – 11 p.m. Exactly, an average of 1.08 million, for an audience share (pda) of 5.6% over the evening.
This is the best score achieved this Monday on TNT and the fifth best audience of the evening behind M6 (L’amour est dans le pré at 4.1M), TF1 (Le Daron at 3.1M), France 2 ( On the slab at 2.3M) and France 3 (Casino Royale, at 1.9M). However, each year it is less for L’Equipe than previous editions, since the channel’s historic record recorded in 2022.
The L’Equipe channel barely crosses the million mark with the 2024 Ballon d’or
That year, 1.98 million viewers (8.5% audience share) followed the event live on their screens. This record followed another identical one, recorded a year earlier at the 2021 Ballon d’Or (1.6 million and 6.6% audience share). Already last year, the decline was evident, with 1.47 million viewers (6.9% audience share).
This Monday, despite the efforts made by the organization to make its product more attractive (the winners were no longer solicited in advance to maintain suspense), the million threshold was painfully reached. Perhaps we should see, among other explanations, the false leap of the Real Madrid delegation, while for several weeks, Brazilian winger Vinicius Jr had been announced as a potential winner of the trophy. It was ultimately the Spaniard from Manchester City, Rodri, who won it.
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