The vernal equinox has just passed, and it’s the season of a year’s “Annual Transcript”. There are not only the upward force of spring germination and sowing hope, but also the chills brought by the cold spring.
As a leading enterprise in China’s beer and beverage industry, Tsingtao Brewery Co., Ltd. (600600.SH, 00168.HK, referred to as “Tsingtao Brewery”) is, as always, multi-dimensionally advancing in brand power, product power and channel power, and continues to become the industry’s “going forward”. The leader of “Going High”.
On March 28, the 2021 annual report released by Tsingtao Brewery showed that a total of 7.93 million kiloliters of product sales were achieved; operating income was RMB 30.17 billion, a year-on-year increase of 8.7%; net profit attributable to shareholders of the listed company was RMB 3.16 billion. , a year-on-year increase of 43.3%. Both revenue and net profit hit record highs once more.
The performance has reached a new “high” – revenue and net profit have doubled
In 2021, Tsingtao Brewery will benefit from sales growth, structural optimization, accelerated digital transformation and other factors, especially by actively building an overall and systematic innovation engine led by technological innovation, the company’s operating performance has set historical records in recent years. On the basis of, and then climb the peak.
Data shows that Tsingtao Brewery’s revenue during the reporting period has exceeded the 30 billion yuan mark, an increase of 8.7% year-on-year; the net profit attributable to shareholders of the listed company is 3.16 billion yuan, a year-on-year increase of 43.3%; the sales volume of products is 7.93 million kiloliters. A year-on-year increase of 1.4%; of which the main brand Tsingtao Brewery achieved sales of 4.329 million kiloliters, an increase of 11.6% year-on-year.
It is worth mentioning that Tsingtao Brewery has actively rewarded shareholders while achieving double growth in revenue and net profit. The company plans to distribute cash dividends of 1.10 yuan per share, with a total of 1.501 billion yuan in cash dividends, and a dividend rate of 47.56% has also hit a new high in recent years. At the same time, the net cash flow from operating activities in 2021 increased by 22.00% year-on-year. Tsingtao Brewery said that this was due to the increase in sales volume and the optimization of the variety structure, which resulted in a year-on-year increase in cash received from the sale of goods and the provision of labor services.
After the release of Tsingtao Brewery’s results, Orient Securities, Southwest Securities, Guohai Securities and other institutions have given buy or overweight ratings. Guosen Securities believes that Tsingtao Beer has obvious brand and quality advantages, and the long-term high-end trend is highly certain, helping the company to achieve steady growth in profits.
“High-end” strategy leads – products above high-end soared by 14.2%
In 2021, the recovery of the domestic beer market will still face severe challenges due to the multi-point spread of the new crown pneumonia epidemic and sluggish consumption. At the same time, with the increase in transportation costs, raw material prices, labor costs, etc. face greater growth pressure.
Where there are challenges, there are also opportunities. In the past year, as the world’s largest beer production and consumption market, the domestic beer industry has achieved a total beer output of 35.62 million kiloliters, and the top five beer companies in China have accounted for regarding 80% of the market. There is still a lot of space, and the market competition pattern is relatively stable.
With the trend of diversification, high-end and personalization in the domestic beer market, the proportion of high-end products represented by canned beer, craft beer, draft beer, etc. continues to increase, and maintains a good momentum of development. Tsingtao Brewery actively conforms to the consumption upgrading trend of the domestic beer market, taps the diversified consumption needs of the market, and accelerates the deployment of high-end and ultra-high-end markets.
Data shows that Tsingtao Brewery achieved a total sales volume of 520,000 kiloliters of high-end and above products, a year-on-year increase of 14.2%. The company’s thousand liters of liquor operating income increased by 7.2% year-on-year, maintaining its competitive advantage in the domestic high-end beer market. In early 2022, the newly developed art collection ultra-high-end product – Tsingtao Beer “Legend of the World” continues to lead the domestic beer industry consumption upgrade to a new height.
What impresses the market is that Tsingtao Brewery has a series of products such as “I Legend, Hundred Years Tour, Amber Lager, August, Fortune Dangtou, Classic 1903, Barrel Pure Beer, Pearson, Tsingtao Beer IPA” and so on. New products with distinctive features that meet market demand continue to lead the consumption trend of high-end beer products, are favored by more consumers, and have achieved fruitful results in product innovation.
“High” growth – seeking new and movingPromote high-quality development
In the past year, Tsingtao Brewery has focused on high-quality development and continued to “seek innovation and move”. By strengthening smart manufacturing and intelligent manufacturing, and expanding the transformation and upgrading of high-end manufacturing, Tsingtao Brewery won the world’s first beer and beverage industry Industrial Internet “Lighthouse Factory” “As an opportunity, continue to promote the construction of large-scale, intelligent and intelligent factories. At the same time, it adheres to green development, actively adopts new technologies and processes, strengthens energy conservation and emission reduction, and has won the recognition of consumers and the market.
As the oldest beer manufacturer in China, Tsingtao beer products have won the championship in domestic and foreign quality appraisals for many times, and have been widely praised by consumers at home and abroad. As the first enterprise in the beer industry to own a national key laboratory, Tsingtao Brewery has always been at the forefront of the industry in technological innovation, formed a number of core technologies with independent intellectual property rights, and maintained the company’s technological leadership in the domestic beer market.
Building an ecosystem that is deeply interconnected, complementary, and altruistic symbiotic among multiple formats is another focus of Tsingtao Brewery’s innovation plan. Relying on the chain business of “TSINGTAO 1903 Tsingtao Beer Bar”, it strives to build a new highland for brand promotion, a new highland for consumer experience, and a new highland for high-end beer sales such as draft beer. Through the immersive experience of consumption scenarios, it continuously meets the multi-level needs of consumers such as individualization, sceneization, convenience, and high-end.
At the Beijing Winter Olympics successfully held at the beginning of this year, Tsingtao Brewery also performed well. As the official sponsor of the Beijing 2022 Winter Olympics, it not only launched a series of products such as “Tsingtao Beer Winter Olympics Ice and Snow Cans”, but also spread the ice and snow culture and In terms of Olympic spirit, it is widely praised by consumers. Through the creation and launch of activities such as the ice and snow-themed TSINGTAO1903 bar and the ice and snow country tide party bar, the perfect fusion of beer passion and sports passion, a new mode of immersive brand experience for consumers, and a new breakthrough in online and offline multi-point contact and diversification of consumption scenarios .
The century-old Tsingtao Brewery is full of dialectics in the course of sustainable development. There are not only the long-term driving force of seeking innovation and moving towards the higher level supported by the underlying culture, but also the vigorous vitality and creativity of continuous change and youthful growth. In 2021, “Tsingtao Beer” will continue to maintain its leading position in the brand value of China’s beer industry with a brand value of RMB 198.566 billion. . Facing the future, Tsingtao Brewery is accelerating its transition, committed to achieving high-quality sustainable development, and building a first-class international brand enterprise. Up to now, Tsingtao Brewery has covered major markets in the country and has a global network layout, and its business has covered more than 100 countries and regions around the world.Return to Sohu, see more
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