2024-04-16 03:30:11
Qingdao, China, March 20, 2021 /PRNewswire/ — Global home appliance company Hisense today launched its UEFA EURO 2024™ “BEYOND GLORY” campaign with the “signing” of World Cup-winning German goalkeeper and FC Bayern Munich captain Manuel Neuer.
The German international, who has won the FIFA World Cup in addition to his eleven Bundesliga titles, will become Hisense’s official campaign ambassador. The “BEYOND GLORY” campaign celebrates the relentless pursuit of excellence demonstrated by professional footballers at the EURO and Hisense’s commitment to pushing the boundaries in the home appliance industry.
Just as goalkeepers like Manuel are the last line of defense, Hisense is the trusted force behind the scenes, consistently delivering cutting-edge technology and unparalleled quality.
Five-time winner of the International Federation of Football History & Statistics (IFFHS) World’s Best Goalkeeper award, Manuel Neuer, said: “I am delighted to support Hisense’s UEFA EURO 2024™ ‘BEYOND GLORY’ campaign as an ambassador . I’m also really looking forward to the EURO as the ultimate challenge for the European football elite.”
The campaign also highlights Hisense’s commitment to pushing its boundaries, setting ambitious goals with a long-term technological vision, and relentlessly pursuing breakthrough technology with unparalleled quality to improve daily life.
As an official partner of UEFA EURO 2024™ and a pioneer in display technology, Hisense aims to provide the perfect gaming and smart life experiences with its innovative TV products and home appliances.
Bob Wang, General Manager of Hisense’s International Marketing Division, commented: “We are honored to welcome Manuel as our UEFA EURO 2024™ Brand Ambassador and believe he is the ideal representative for our new campaign. A goalkeeper is always there for his team and contributes to the team’s success with his reliability. At Hisense, we strive for a similar goal by committed to improving our customers’ lives with innovative, reliable technology.”
“This is the third consecutive UEFA EURO where Hisense is a sponsor, providing a great opportunity to continue connecting the Hisense brand with consumers around the world.”
“As a company, we continually strive to improve the quality and experience of everyday life. Together with Manuel, we look forward to delivering an unparalleled UEFA EURO 2024™ experience to fans around the world.”
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