Go Sport filed for bankruptcy two months ago. The sporting goods store is under investigation for “abuse of social good”.
The sportswear chain is of interest to two buyers: the French company Intersport and the British company Sports Direct. They would have made a takeover offer for the Go Sport brand, which has 83 stores and 2,100 employees in France.
Intersport in pole position
Intersport is on the right track to take over Go Sport. It has more than 700 stores in France.
Its strategy is as follows: by buying all the Go Sport stores, it would block another candidate and go and tickle number 1, Decathlon.
Sports Direct also in the running
Intersport is followed by its British competitor Sports Direct. This company, founded in 1982 by Mick Ashley, has 8 stores in France.
It offers the same sports products as Go Sport: shoes, clothing and equipment… The sporting goods brand is known for “to break” prices, especially on products such as sneakers and textiles.
Another British band, Frasers, is also on the way.
Michel Ohayon is currently in financial and legal difficulty. But on Friday night, the company businessman Hermione People and Brands said he had a “project to present a plan for the continuation of the brand’s activity” as part of his legal recovery.
This Monday, March 13, the assistant prosecutor François Touret de Concy specified, in a press release, that the court must “decide on maintaining the observation period and set a timetable to examine a possible continuation plan by the current managers or a sale” to one of the buyers having declared themselves to the judicial administrators.
