The luxury car manufacturer Lamborghini has already pre-sold all of its production until the beginning of 2024, explained its boss, illustrating the insolent health of the high-end automobile in a gloomy economic context.
“We have very strong demand and currently the order book exceeds 18 months,” said Stephan Winkelmann in an interview, following a record first half of both sales and profitability.
At a time when the global economy is suffering from the consequences of the war in Ukraine, wealthy customers remain loyal to the car manufacturer owned by the German Volkswagen group.
“We have more and more people coming to Lamborghini”, and the number of customers “is not our concern” as long as “the world economy remains more or less stable”, explains the director.
The operating margin reached 32% over the first six months, according to results published in early August, with an operating profit of 425 million euros for 5,090 cars sold.
In this luxury category, Ferrari also posted record results in the second quarter and revised upwards the annual forecast, with order intake at its highest.
The long order times are also due to the lack of components, in particular the electronic chips.
Like the entire Volkswagen group, Lamborghini is committed to the electrification of its range, with more than 1.5 billion euros of investment.
The manufacturer promises a hybrid version for each of its models by 2024 and a first fully electric Lamborghini “during the second half of the decade”.
“It’s already a lot to switch to the hybrid for the whole range” in this period, noted Mr. Winkelmann. “We are already doing as much as possible, and going as quickly as possible.” (AFP)