2024-11-04 15:47:00
Globoplay” style=”margin: auto;margin-bottom: 5px;max-width: 100%” />
O Globoplay made available a reformulated catalog of plansamong which there is now a more affordable option, with ads.
There are eight subscription options in total, prices starting from R$10/month (during the promotional launch period) and going up to R$90/month. According to the company, the changes are part of a new strategy to better compete in the market — Globoplay, it is worth noting, has a 12% share in the Brazilian streaming sector.
We restructured the plans and have the most competitive prices on the Brazilian market in this first month of launch.
—Julia Rueffdirector of Globoplay.
Current subscribers who want to maintain an ad-free plan will notice an increase in value, so that the most basic plan so far has risen from R$18 to R$23 per month for the annual subscription. In addition, the promotional values in the table below will be valid until the day December 2.
| Plano | Promotional price (annual plan) | Full price (annual plan) | Full price (monthly plan) |
|---|---|---|---|
The addition of a more ad-friendly plan follows what other streaming giants have done — something that was spearheaded in Brazil by Netflix, which was followed by Paramount+ and Disney+.
via Valor
1730737264
#Globoplay #reformulates #plans #launches #cheaper #option #ads
**Interview with Julia Rueff, Director of Globoplay**
**Editor**: Thank you for joining us today, Julia. Globoplay has recently restructured its subscription plans. Can you tell us more about this new initiative?
**Julia Rueff**: Thank you for having me! Yes, we’ve made significant changes to our offerings. Our goal was to create a more competitive edge in the Brazilian market, which is increasingly crowded with streaming services. We now offer eight subscription options, starting from just R$10 a month during our promotional launch.
**Editor**: That’s an interesting approach! How does the ad-supported plan fit into the overall strategy?
**Julia Rueff**: The ad-supported plan allows us to cater to a broader audience by offering a more affordable option. It aligns with our goal to make premium content accessible while competing with other platforms in Brazil. We want viewers to have choices that suit their preferences and budgets.
**Editor**: With these changes, how will current subscribers be affected, especially those who preferred an ad-free experience?
**Julia Rueff**: Great question! For current subscribers wishing to keep their ad-free plan, there will be a slight increase in the monthly fee—from R$18 to R$23 if they opt for an annual subscription. We believe this adjustment is necessary to continue providing high-quality content and improve overall service.
**Editor**: So, what can subscribers expect in terms of content with these new plans?
**Julia Rueff**: Subscribers can look forward to an expanded and reformulated catalog of shows and movies. We’re committed to enhancing our offerings across all plans, ensuring a rich viewing experience that keeps our users engaged.
**Editor**: The promotional prices are valid until December 2. What impact do you foresee this having on your subscriber base?
**Julia Rueff**: We hope these promotional prices encourage viewers to test our service, especially those who haven’t subscribed before. Our initial feedback indicates a positive response, and we’re excited to see how many new users will join us during this promotional period.
**Editor**: Thank you, Julia, for sharing these insights. It will be interesting to see how the structural changes at Globoplay influence the streaming landscape in Brazil.
**Julia Rueff**: Thank you for having me! We’re looking forward to interacting with our viewers and continuously evolving our service.
