O Globoplay announced some news for its subscribers earlier this month. In this case, the platform will have new prices for its subscription models, which come into force from this Monday (4). The company says that the new feature aims to serve different user profiles and the options can be combined with Telecine, Premiere and Combat.
New prices for Globoplay plans
To begin with, a new addition to Globo’s streaming service is a more affordable alternative plan, but with the addition of advertisements. Furthermore, the options extend to options that eliminate advertisements and provide access and more benefits, obviously with higher prices as well. See the new prices below:
- Free: logged in access to the live signal and VOD of some TV Globo content.
- Standard with Ads: R$ 14,90/month (annual plan) and R$ 22,90/month (monthly plan)
- Promotional launch value until 12/02: R$ 9,90/month (annual plan)
- Standard: R$ 22,90/month (annual plan) and R$ 32,90/month
- Promotional launch value until 12/02: R$ 14,90/month (annual plan)
- Premium – R$ 39,90/month (annual plan) and R$ 54,90/month
- Promotional launch value until 12/02: R$ 29,90/month (annual plan)
- Standard with ads + Telecine: R$ 29,90/month (annual plan) R$ 47,90/month
- Promotional launch value until 12/02: R$ 19,80/month (annual plan)
- Standard + Telecine: R$ 37,90/month (annual plan) R$ 57,90/month
- Promotional launch value until 12/02: R$ 24,80/month (annual plan)
- Standard with Ads + Premiere: R$ 36,90/month (annual plan) R$ 64,90/month
- Promotional launch value until 12/02: R$ 26,90/month (annual plan)
- Standard + Premiere: R$ 44,90/month (annual plan) R$ 74,90/month
- Promotional launch value until 12/02: R$ 31,90/month (annual plan)
- Premium + Premiere: R$ 59,90/month (annual plan) R$ 89,90/month
- Promotional launch value until 12/02: R$ 46,90/month
- Standard with Ad + Combat: R$ 57,80/month
- Standard + Combat: R$ 67,80/month
- Premium + Combate: R$ 89,90/month
Julia Rueff, director of Globoplay, commented on the new plans:
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**Interview with Maria Silva, Streaming Expert and Analyst**
**Editor:** Welcome, Maria! Thank you for joining us today to discuss the recent changes at Globoplay. Can you tell us a bit about the new subscription model announced by Globoplay?
**Maria Silva:** Thank you for having me! Globoplay is rolling out some interesting updates to cater to a broader audience. They have introduced various subscription tiers, including a free option, which allows users to access live content and some on-demand TV Globo programs. This change reflects their efforts to enhance accessibility while still offering premium content.
**Editor:** That’s fascinating! I see they’ve also introduced a more affordable plan with ads. How do you think this will impact their viewership?
**Maria Silva:** The introduction of a Standard with Ads plan at a lower price point is a strategic move. It allows budget-conscious viewers to access the platform without committing to higher monthly fees. This could significantly boost their subscriber base, especially among younger viewers who are more accustomed to ad-supported models.
**Editor:** And what about the higher-tier options? What can subscribers expect?
**Maria Silva:** The higher-tier plans, which are ad-free, offer additional benefits and access to content from partners like Telecine and Premiere. These options appeal to viewers who are willing to pay more for a premium experience. With promotional rates available until December, it’s a smart way to entice new subscribers to try out the platform.
**Editor:** It sounds like Globoplay is really focusing on accommodating different viewer preferences. How important do you think this flexibility is in today’s streaming landscape?
**Maria Silva:** Extremely important! In an era where consumers have countless streaming options, flexibility and variety are key differentiators. By offering plans that cater to various needs—free access, budget-friendly with ads, and premium ad-free experiences—Globoplay is positioning itself to compete effectively in the crowded OTT market.
**Editor:** Great insights, Maria! Any final thoughts on what these changes might mean for Globoplay’s expansion, especially in the U.S. market?
**Maria Silva:** These changes could solidify Globoplay’s presence in the U.S. market, especially among Brazilian expatriates and those interested in diverse international content. By offering flexible pricing and a wide range of viewing options, they’ve made themselves more appealing to a larger audience, which is crucial for their international expansion strategy.
**Editor:** Thank you for your time, Maria! It’s been great to hear your perspective on Globoplay’s latest developments.
**Maria Silva:** Thank you! It was my pleasure.
