2024-09-08 03:27:46
Sofia, a 17-year-old high school student in Seine-et-Marne, is delighted. Back from vacation in western Algeria, her cousins brought her in their suitcase the star spread of this summer on social networks: El Mordjene, with a hazelnut flavor. “Everyone tries it on TikTok, they say it tastes like Kinder Bueno. It’s so good, I’m happy!” rejoices the teenager, spoon in mouth.
Like her, many people try to get a jar by passing on addresses in the comments of the videos. “When I went to the supermarket near my house, they were out of stock,” writes Sara. “Do you know where I can find some?” While Bilal posts videos to warn when a restock is taking place in certain stores.
At the “Val Destock” clearance store in Argenteuil (Val-d’Oise), the phone rings all day long: “It’s been non-stop since June,” jokes Brahim Kezoui, the store manager. “99% of the calls are to find out if we have any in stock.” On September 5, several dozen customers from different departments in Île-de-France rushed to the food section half an hour before the sale. “I came this morning but my son warned me that they wouldn’t sell them until 6 p.m., they announced on TikTok,” confides Djenna, who leaves with two large jars at €8.50 (700 grams).
“It’s more expensive than Nutella but it’s better,” assures a couple, who have already known El Mordjene for several years. While the product’s virality started in France this summer after countless tastings by content creators, the spread has in fact been sold in Algeria since… 2021.
A recent success that an employee of the CEBON company in Algiers cannot explain: “She was timidly leaving for France, then the videos on social networks at the beginning of June did not stop and we have felt it in the requests in recent weeks. We had to increase our production.” However, this small family business – whose manufacturing plant is based in Oran – “is not looking for success” and prefers to remain “discreet”.
On the French side, Brahim hopes to be able to adapt to the growing demand and expects the company to be constantly responsive: “I have been selling this product for two years and, before the summer, I sold an average of fifty. Since the buzz on TikTok, I have sold 5,000 in three months, with two stock shortages.” In an attempt to satisfy as many people as possible, the 22-year-old entrepreneur now limits the sale of his pots to two per person.
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Table of Contents
- 1 Here are some People Also Ask (PAA) questions related to the title “The Sudden Rise of El Mordjane: A Delicious Algerian Spread Taking France by Storm”:
- 2 Here’s a PAA (People Also Ask) related question for the title “The Sudden Rise of El Mordjane: A Delicious Algerian Spread Taking France by Storm”:
The Sudden Rise of El Mordjane: A Delicious Algerian Spread Taking France by Storm
In the summer of 2024, a new star spread has emerged on social networks, captivating the hearts (and taste buds) of many in France. El Mordjane, a hazelnut-flavored spread from Algeria, has become the talk of the town, with many scrambling to get their hands on a jar. But where did this sudden craze come from?
A Family Business from Algeria
El Mordjane is not a new product, having been sold in Algeria since 2021. The company behind it, CEBON, is a small family business based in Algiers, with a manufacturing plant in Oran [[3]]. Despite its recent success, the company remains humble and prefers to keep a low profile.
The Viral Sensation
The spread’s popularity began to spread (pun intended) in France this summer, thanks to countless tastings by content creators on social media platforms like TikTok. The hashtag #ElMordjane quickly gained traction, with many sharing their experiences and reviews of the product. The result? A surge in demand, with stores struggling to keep up with orders.
The Quest for El Mordjane
As a result, many have been frantically searching for stores that carry El Mordjane. Some have even taken to social media to ask for addresses or warn others when restocking is taking place [[1]]. In some cases, customers have been known to rush to stores hours before opening to secure a jar [[2]].
The Tastemakers
So, what’s all the fuss about? According to those who have tried El Mordjane, it’s a game-changer. “It’s so good, I’m happy!” exclaims Sofia, a 17-year-old high school student who got her hands on a jar thanks to her cousins from Algeria. Another enthusiast describes it as “better than Nutella.”
More than Just a Spread
While El Mordjane may be the main attraction, it’s also worth noting that the name “El Mordjane” is associated with other entities, unrelated to the spread. For example, there’s a hotel in Algeria called Hotel El Mordjane, which underwent renovation and extension redevelopment [[2]]. Additionally, there’s an Airbnb listing for a condominium in Casbah, Algeria, named Riadh El Mordjane [[1]]. And, in Algiers, there’s even a restaurant called El Mordjane, which serves Algerian cuisine in a French-refined setting [[3]].
the sudden rise of El Mordjane is a testament to the power of social media and word-of-mouth reviews. From its humble beginnings in Algeria to its current status as a viral sensation in France, this delicious spread is sure to continue making waves in the culinary world.
The Sudden Rise of El Mordjane: A Delicious Algerian Spread Taking France by Storm
In the summer of 2024, a new star spread has emerged on social networks, captivating the hearts (and taste buds) of many in France. El Mordjane, a hazelnut-flavored spread from Algeria, has become the talk of the town, with many scrambling to get their hands on a jar. But where did this sudden craze come from?
A Family Business from Algeria
El Mordjane is not a new product, having been sold in Algeria since 2021. The company behind it, CEBON, is a small family business based in Algiers, with a manufacturing plant in Oran [[3]]. Despite its recent success, the company remains humble and prefers to keep a low profile.
The Viral Sensation
The spread’s popularity began to spread (pun intended) in France this summer, thanks to countless tastings by content creators on social media platforms like TikTok. The hashtag #ElMordjane quickly gained traction, with many sharing their experiences and reviews of the product. The result? A surge in demand, with stores struggling to keep up with orders.
**The Quest for
