2023-11-20 05:09:55
Market research agency newzoo has released its latest forecast report for the global game market in 2023. The overall game market will continue to grow. Newzoo estimates that the global game market will be worth US$184 billion in 2023, with an annual increase of 0.6%. Compared with the first decline after the epidemic in 2022, this time it has once again turned from black to red. The market will grow to $205.7 billion by 2026, with the overall market growing at a CAGR of +1.3% from 2021-2026. The largest share of game revenue this year is still mobile games. Although it fell slightly by 1.6%, it still accounts for 49% of the overall market. Game consoles and PCs accounted for 29% and 21% respectively. Web games, on the other hand, continue to plummet. In 2023, console games are currently forecast to be US$53.2 billion, an annual increase of 1.9%, while PC games are the highlight of this year, with a forecast of US$40.4 billion, an annual increase of 3.9%. In summary, in terms of market share, the sum of consoles + PC has rebounded and is equivalent to mobile games. This year’s game market is still top-heavy, with the top 10 publishers accounting for 30% of the entire market, and the top three (Tencent, Sony, and Apple, in order) accounting for 16.4%. Sony’s performance in the first half of this year is still not bad, with game revenue increasing 8.7% year-on-year to US$8 billion. This is mainly due to the stable supply of PS5 driving increased game sales. In addition, the depreciation of the Japanese yen also has a positive impact on Sony’s exports. Of course, these are still the situation before Microsoft acquired Activision Blizzard. Because the acquisition was only completed in October, Activision Blizzard’s revenue in the first half of the year cannot be recorded in Microsoft’s account. However, after newzoo tried to merge the two, it found that Microsoft would It is higher than Sony and ranks second. In the future, Microsoft will be more like Tencent and is committed to providing service-oriented games on all platforms instead of the traditional game console closed strategy. For example, the European Union’s order for Apple to open a third-party app store is also beneficial to Microsoft. Microsoft can establish a so-called “X box mobile game store” and integrate “Decisive Time”, “Minecraft”, and “Candy Crush Saga” ) and other games are put into the store to obtain a higher profit ratio. As mentioned before, today’s game market is top-heavy, and the winner-take-all situation among major publishers can also explain why Microsoft has made bold promises to become the number one publisher, and is so dedicated to Activision Blizzard. In this report, you can also take a look at No. 1 Tencent and No. 9 Nintendo. In the eyes of Western media, Tencent competes directly with Riot Games and Activision Blizzard. In addition, Tencent also owns 40% of Epic Games. The report mentioned that the revenue of “Heroes” continues to grow, and it has finally received approval from Chinese officials to enter China. In addition, last week’s “League of Legends” World Finals once again reached a new high in ratings. In addition, Tencent’s “PUBG: Mobile” and “Nikki” also achieved good results. Although Nintendo has entered the final stage of the Switch ecosystem, in the first half of this year, relying on the explosive sales of “The Legend of Zelda Kingdom Tears” and the revenue of “Super Mario Bros. The Movie”, it still achieved a slight positive growth year-on-year ( 1.4%), although not as good as Sony’s 8.6% and Microsoft’s 3.5%, but the report is still optimistic that movies can continue to drive the sales of Mario series games in the third quarter. In summary, 2023 will still be a good year for major publishers.
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