Give objects a second chance – not your ex – with happn and Label Emmaüs – La Réclame

2024-01-15 21:43:16

Match with your favorite item.

The French dating app happened and e-commerceEmmaus collaborate to launch the operation Lonely Hearts and help you find your soul mate. A concept allowing you to match the object of your dreams… quite tempting, no?

A single furniture profile created 100% to help you meet second-hand objects, with a physique worthy of a post-breakup glow-up. You won’t be able to resist these objects full of history and experiences ready to move into your home for a serious relationship.

In order to launch this new operation, happn wanted to inquire with its members to find out their weak points in terms of second-hand goods. According to the survey results, more than half of users consume it. 56% justify this choice for financial reasons, 24% for ecological reasons and 20% like objects with a story according to the happn press release. A significant number which proves the extent of sustainable consumption and environmental commitment of the happn community. Only 25% of platform users have never purchased second hand, proof that this method of purchasing is now widespread.

This action aims to raise awareness of the world of second-hand goods, while creating, why not, a true romantic idyll between you and this vintage teapot lover.

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