Giorgio Chiellini ambassador for training in the sports industry

Training and professionalization of the sports industry. This is the mission of AWE Sport Education, a company born from the union between an offshoot of AWE Sport and the Portuguese reality Play Your Future. AWE Sport Education has Giorgio Chiellini as its partner and ambassador: «As an athlete, I know that sport involves a much larger team than the one that takes to the field. It is precisely for this reason that I believed in this project which qualifies the sports sector, offering training and opportunities accessible to all young people.”

In 2020, AWE International Group began an analysis and investment process in the sustainability and education sectors which led to the financing of Play Your Future SA and the creation of an internal hub with a targeted focus on the market needs in terms of professionalization . In 2023, a process of strategic and operational convergence of the two entities (physical and digital) began with the aim of creating a single hub and positioning itself as a leader in the global e-learning sport market. This led to the birth of AWE Sport Education, which will be able to count on all the most precious assets of the AWEInternational Group: staff, patents, contracts and an academic model capable of making high-quality training accessible to millions of young sports enthusiasts. looking for employment in this sector.

The training activity

The training offer certified by an International Academic Committee will be based on in-person lessons and the activation of digital campuses. The combination of physical and digital allows the company to offer a variety of solutions to cover all needs, both educational and investment. The model based on online licenses allows for remote and low-cost projects to be carried out, while physical lessons, often in collaboration with institutional training bodies, enhance academic reputation and allow direct contact with future professionals. Another strong point will be the network of contacts developed in over 20 years of experience, which guarantees the company to offer real job opportunities to the students involved. «We are a one-of-a-kind training company – explains Beniamino Savio, CEO of AWE Sport Education – created to make a difference in the sports sector by creating professionalism and jobs. Meritocracy, equal opportunities, quality: the key words in a vision that wants to give anyone the opportunity to work, bringing value, within the most prestigious sporting realities in the world.”