Giordano vini closes in Diano d’Alba: telephone sales are no longer profitable

In the era of online purchases, telephone sales no longer make money. Thus Giordano vini announced the closure of the production and remote sales activities of the Valle Talloria headquarters in Diano d’Alba, in the province of Cuneo. The company, which is part of the Italian Wine Brands group, has already announced the dismissal of 24 employees. Together with the closure of teleselling activities, the group also announced the move of production to the IWB headquarters in Bardolino, in the Veronese area, and the consequent transfer of 20 workers over 400 kilometers from home.

The workers of Diano d’Alba took to the streets once morest the company’s decision: «It was a bitter and struggling May Day for the workers of Giordano Vini, who saw their transfer to Verona or the termination of their job announced. work – says the national secretary of Flai Cgil, Silvia Guaraldi, responsible for the wine sector – on 6 May, on the occasion of the first meeting with the company following the announcement of cessation of activity with the local trade unions, male and female workers they will be there to make their voices and protests heard loud and clear in the face of this cold shower that undermines their future.”

The sales activities that are closed in Diano d’Alba will be outsourced: «Giordano vini – we read in a company note – has long developed the digital part of its business, while telephone sales have undergone a progressive and unstoppable downsizing, which makes the maintenance of an internal organization dedicated to this no longer economically sustainable and, as such, must therefore be dismantled: a choice which appears even more necessary and strategic considering the better efficiency, in this area, of the assignment model externally which, already implemented for years by Giordano, will be further pursued”. Listed on the Milan Stock Exchange, Italian Wine Brands was born from the union of Giordano Vini and Provinco Italia. To date, the wine group owns 50 proprietary brands and manages a production of 180 million bottles of wine per year.