Giffoni Film Festival launches the first Giffoni Shock

From 16 to 20 April, Giffoni’s Multimedia Valley will host the first edition of Giffoni Shock, five intense days where innovation, creativity, change and sharing will be the key words. The project was created by the Giffoni team with the artistic direction of Luca Apolito, the curator of the exhibition is Gianvincenzo Nastasi, while the coordination is entrusted to the general director Jacopo Gubitosi.

On Wednesday 17 April the deepest certainties will be questioned with “It’s not true that we want to be happy”. Michele Mezzanotte, psychotherapist and popularizer, will talk regarding it together with 250 young people, aged 18 to 30. We continue, once more on Wednesday, with Vera Gheno, sociolinguist and popularizer who deals with issues of gender, diversity, equity and inclusion. Instead, you start from the assumption “It’s not true that we are creative”, on Thursday 18 April. Protagonists: Cristiano Godano, musician, singer-songwriter, writer and frontman of the band Marlene Kuntz; Stefano Bartezzaghi, writer, literary critic, professor at Iulm University of Milan and journalist.

Also on Thursday there will be space for the Deloitte Foundation which will present the documentary A precise point. At the end of the screening, Marco Martinelli, science communicator and TikToker, will discuss with the kids. “It’s not true that we like others” is the deliberately irreverent statement that guides the day on Friday 19 April. And Marianna Mammone, aka BIGMAMA, a rapper fresh from the last Sanremo festival, will talk regarding it with the public. And once more on the same day it will be the turn of Jonathan Bazzi, a dazzling star of fiction. Closes Marilena Umuhoza Delli, photographer, author, director and human rights activist. During Giffoni Shock, a section of the project will be dedicated to a residential laboratory which will see the formation of a collective of twelve young artists. The program includes a selection of unpublished works that represent the new forms and frontiers of contemporary artistic expression, coming from Italy, the United States, the Czech Republic, the United Kingdom, Iran, Taiwan, Ukraine, France, India, Spain, Brazil and Algeria. Furthermore, the participation of the Youth Panel is expected during the event, made up of around forty young people aged between 14 and 18.

On the occasion of the launch of the new format Claudio Gubitosi, historic director and founder of the Giffoni Film Festival, underlines how «we are still waiting for the signature of the agreement between the Government and the Campania Region on Development and Cohesion Funds. This month will be decisive, hopefully decisive. The Giffoni team continues to work with the usual enthusiasm and passion to define the program for the 54th edition of the Giffoni Film Festival, scheduled for 19 to 28 July. We hope, as soon as possible, to be able to reassure thousands of young people, families and the many national and international partners who have made us feel all their affection during this time.”