2024-03-24 16:19:45
The Thai electric car market is getting more fierce following PTT Giant energy stocks The target is that by 2030, the Future Energy and Beyond business must account for more than 30% of total profits. Therefore, the company “Arun Plus” was established to be an important jigsaw in navigating the business. EV Value Chain
Most recently, the PTT board approved Arun Plus which is a subsidiary in which PTT indirectly holds 100% of shares with Neo Mobility Asia Company Limited, a joint venture with MGC-ASIA, has passed a resolution approving Arun Plus to establish a company. C Mobility Plus Co., Ltd. distributor ZEEKR (Seeker) and Exmobility (Thailand) Co., Ltd., distributor XPENG (Xiao Peng) With a registered capital of 10 million baht per company to sell electric cars.
Today “Krungthep Turakij” will take you to get to know 2 high-end electric car brands. Zeekr and Xpeng At “Neo Mobility Asia” there is a plan to launch and distribute electric vehicles within the second quarter of 2024 to general customers and various business organizations, and there are plans to establish electric vehicle showrooms in many areas, especially in the district. Bangkok and bring cars from both brands to the Motor Show 2024
‘Xiao Peng’ Chinese version of Tesla
Xpeng It was founded in 2014 as a brand of “He Xiaopeng,” a former software producer who switched to the automotive business with Tesla as a prototype and wanted Xpeng It’s a Chinese version of Tesla that’s better than Tesla so far. Xpeng It has a market value of 290 billion baht.
Xpeng said it will enter the Southeast Asian electric vehicle market in Thailand, Singapore and Malaysia, as well as enter the European market. It plans to sell both models of right-hand drive electric cars in Thailand first in the third quarter of 2024, and the models that will be sold in Thailand are Xpeng G6 It is an SUV. It is expected that the price will start at around 1.5 million baht and another model is Xpeng x9 It is an electric MPV van with 7 seats. It is expected that the starting price will be around 2 million baht.
As Xpeng cooperates with distributors in various countries. It is a strategy to reach customers. After facing a price war for electric vehicles in China, Xpeng delivered 141,601 vehicles in 2023, up 17% from the previous year.
Seeker, a high-end electric vehicle
Zeekr It is a premium battery electric vehicle. Founded in 2021 by China’s Geely Holding, a subsidiary of Volvo Cars, Zeekr has previously aimed to be one of the top three brands in the global premium EV industry. This year, Zeekr plans to go on sale in 6 countries, both Europe and Asia This includes setting up a subsidiary in Thailand and starting sales in the country in the first half of this year.
As for the electric car models that Zeekr will display at the motor show: ZEEKR X It is an electric car rated B-SUV that uses the same basis as the Volvo EX30. It is expected that the starting price will be around 1.2 million baht and the Zeekr 009 MPV has the same format as the Volvo EM90, comparable to the Alphard. It is expected that the starting price will be around 2.5 million baht.
Last year, Zeekr sales increased 65% to 118,685 vehicles, falling short of its target of 140,000 vehicles. A total of approximately 197,000 electric cars were sold.
Chinese automakers invade foreign markets
It seems that all Chinese electric vehicles Zeekr and Xpeng There is a need to expand the customer base. Penetrate foreign markets in Europe and Asia. To reduce the risk of relying on only one Chinese market following facing a fierce price war in the country. and avoid restrictions from the United States.
After this, how will PTT, the major car dealers of both brands, set their sales targets? To compete for share of the electric vehicle market this year, which is expected to increase to 100,000 vehicles due to measures to stimulate demand for electric vehicle use in the country by the government under the EV3.0 and EV3.5 measures.
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