The German AaB co-owners, led by former footballer Thomas Hitzlsperger, are now using alternative means to spread the story of the North Jutland football stronghold.
Three major German influencers thus become part of the investor group in the company Sport Strategy Excellence 22 (SE22), which is a co-owner of AaB.
This is written by several German media, including Kicker and Bild, where it appears that the three must help create modern content.
They are Maximilian Stemmler, Anton Rinas and Sascha Hellinger, who go by the nicknames “Trymacs”, “ViscaBarca” and “UnsympathicTV”.
According to Kicker, they have a combined 6.92 million followers and more than two billion views on YouTube, as well as being present on other social platforms such as Instagram and Twitch.
– In addition to sporting success, it is important to support the club in reaching out to new fans via various communication platforms. Fans and sponsors want as much information about their favorite club and their idols as possible. This does not only apply to the 90 minutes on the field, says Thomas Hitzlsperger according to Kicker.
All three influencers are known in Germany for their content about football on social platforms.
Anton “ViscaBarca” Rinas, for example, is known for making video content from stadium visits, and on his social platforms you can see him posing with football stars from all over the world, including Lionel Messi.
In a story on Instagram, he said on Thursday that he is on his way to Denmark.
Maximilian “Trymacs” Stemmler is already involved in a football club, having founded SSV Hardstuck, which is an amateur club in Hamburg.
According to Kicker, the three influencers state that they love football and that in the future they will regularly be present when AaB plays.
In addition to the three influencers, Manuel Lopez will also become an investor in SE22. Among other things, he founded the sports media spox.com.
On LinkedIn, he has shared Kicker’s news, to which AaB board member and co-founder of SE22 Jan Peters expresses his excitement at having Manuel Lopez on board.
SE22 has been a co-owner of AaB since March last year.
AaB has not announced anything about the matter.
/ritzau/
2024-02-22 22:18:39
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