2024-11-19 15:11:00
Many companies in Brazil have overcome major concerns about generative artificial intelligence and are using the technology to increase their productivity, according to a new research report published today by the Information Services Group (ISG) (Nasdaq: III), a leading global technology research and consulting firm.
The ISG Provider Lens™ Generative AI Services 2024 report for Brazil reveals that the growth of GenIA in 2022 and 2023 was initially met with fear, skepticism and organizational prohibitions. Since then, companies have realized that problems such as hallucinations, data leaks, copyright violations and unpredictable costs can be solved.
“GenIA use cases in Brazil have generated extraordinary results,” said Steve Hall, president and director of AI at ISG. “Service providers have largely removed barriers to adoption, and GenIA is poised to make businesses more competitive.”
Companies in Brazil are implementing several applications that use GenIA’s ability to “learn” from large volumes of structured and unstructured data, including text, images and audio, according to ISG. In addition to summarizing content and answering questions about data, GenIA can build databases and generate analyses, which can include graphs and maps. One of the most valuable applications GenIA has unlocked is personalized, automated customer service, which is replacing old service bots.
Technology is also changing the way companies in Brazil carry out software development in Brazil, according to the report. It can translate legacy programming languages into modern ones, facilitating the migration of applications to cloud environments. GenIA also automates parts of the development cycle, such as generating test documentation and identifying faults, leading to significant productivity gains.
Brazilian companies are investing in development and implementation services to minimize the challenges of launching GenIA, says ISG. For example, vendors are helping large companies concerned about data breaches, hallucinations, biases and inadequate material to implement control procedures. Many midsize companies that lack the data maturity to develop custom solutions are adopting pre-packaged solutions as fast and efficient entry points to GenIA adoption.
The growing acceptance of GenIA in Brazil has also increased demand for strategy and consulting services that help companies integrate it into their organizations, according to the report. Vendors are helping large organizations identify the business problem at hand, evaluate the viability of GenIA as a solution, and define an implementation strategy. Many midsize companies, such as law firms, are turning to vendors for expert guidance in organizing and preparing their data for use with GenIA.
“Executives in Brazil want to avoid either using GenIA as a generic solution, or being overly cautious and falling behind competitors,” said Jan Erik Aase, partner and global leader of ISG Provider Lens research. “Service providers can play a key role in guiding them to success.”
The report also examines other GenIA trends affecting Brazilian companies, including the emergence of digital agent generation platforms and considerations for GenIA in highly regulated industries.
For more insights into the GenIA-related challenges facing companies in Brazil, as well as ISG’s recommendations for charting a path forward, see the ISG Provider Lens™ Focal Points briefing here.
The ISG Provider Lens™ Generative AI Services 2024 report for Brazil provides the capabilities of 37 suppliers in four quadrants: Strategy and Consulting Services — Large Suppliers, Strategy and Consulting Services — Midsize Suppliers, Development and Deployment Services — Large Suppliers and Development and Deployment Services — Medium Suppliers.
The report names A3Data, Accenture, BRQ, CI&T, Compass UOL, Deal, Inmetrics, Logicalis, MadeInWeb, NTT DATA, Peers and Stefanini as Leaders in two quadrants each. Names Deloitte and TIVIT as Leaders in one quadrant each.
Additionally, BRLink is named a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants. DXC Technology and GFT are named Rising Stars in one quadrant each.
Customized versions of the report are available at A3Data, BRQ, MadeInWeb, Peers e TIVIT.
In the area of customer experience, HCLTech is named the 2024 Global ISG CX Star Performer among GenIA service providers. HCLTech achieved the highest customer satisfaction scores in ISG’s Voice of the Customer survey, which is part of the program ISG Star of Excellence™the leading quality recognition for the technology and business services industry.
The ISG Provider Lens™ Generative AI Services 2024 report for Brazil is available to subscribers or for one-time purchase only on this web page.
About the ISG Provider Lens™ survey
The ISG Provider Lens™ Quadrant research series is the only service provider assessment of its kind that combines empirical, data-driven, and market analysis research with the real-world experience and observations of ISG’s global consulting team. . Companies will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG consultants use the reports to validate their own market knowledge and make recommendations to ISG’s corporate clients. The search currently covers providers offering their services globally, in Europe as well as the US, Canada, Mexico, Brazil, UK, France, Benelux, Germany, Switzerland, Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about the ISG Provider Lens survey, visit this web page.
About ISG
A ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and consultancy company. A trusted business partner for more than 900 clients, including more than 75 of the world’s top 100 companies, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and accelerated growth.
The company specializes in digital transformation services, including AI, cloud and data analytics; sourcing consultancy; governance and risk management services; network operator services; strategy and operations design; change management; market intelligence and technology research and analysis.
Founded in 2006 and headquartered in Stamford, Connecticut, ISG employs more than 1,600 digitally-ready professionals, operating in more than 20 countries — a global team known for its innovative thinking, market influence, deep knowledge of industries and technologies , and its world-class research and analysis capabilities based on the industry’s most comprehensive market data. For more information, visit www.isg-one.com.
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What are the key factors driving digital transformation in sectors like healthcare and financial services?
In digital transformation services, including cloud computing, data analytics, automation, and outsourcing solutions. ISG is known for its extensive market research, benchmarking services, and advisory capabilities, which empower clients to make informed decisions in a rapidly evolving technology landscape.
The firm operates in various sectors, including healthcare, financial services, manufacturing, and telecommunications, providing tailored insights and strategies that align with the unique challenges faced by organizations within these industries. By leveraging cutting-edge technology and deep industry knowledge, ISG helps enable clients to enhance their operational efficiency, drive innovation, and achieve sustainable growth.
With a global presence and a dedicated team of experts, ISG continues to lead the way in providing actionable intelligence and effective solutions that address the complex needs of businesses in today’s competitive environment. The organization also conducts regular surveys and reports, such as the ISG Provider Lens series, to offer valuable perspectives on market trends and the performance of service providers across various sectors.
For more information about ISG and its services, you can visit their official website or explore their extensive range of research publications and resources.
