Genesis Unveils X Gran Coupe and X Gran Convertible Concepts at seoul mobility Show
Concepts signal a new era of design and performance for the luxury automaker.
Seoul, South Korea – genesis, Hyundai’s luxury division, made a significant splash at the 2025 Seoul Mobility Show, unveiling two striking concept vehicles: the X Gran Coupe and the X Gran Convertible. These concepts,showcased at the Kintex convention center under the banner “Unfold a New Era of Genesis,” represent a bold step forward in the brand’s design philosophy and its ambitions within the high-performance luxury market. The unveiling coincided with Genesis celebrating its 10th anniversary and surpassing 1.3 million vehicles sold globally, signaling a decade of remarkable growth and market penetration. The company used the event to outline its vision for the next 10 years, which focuses on design driven by passion, innovative technology, and environmental duty.
The introduction of these concept vehicles arrives at a pivotal moment for the U.S. automotive market. With growing demand for luxury electric vehicles and a renewed interest in lasting transportation solutions, Genesis is strategically positioning itself to appeal to discerning American consumers who value both performance and environmental consciousness. The X Gran Coupe and X Gran Convertible concepts not only demonstrate genesis’s commitment to innovation but also reflect a broader industry trend towards blending high-end design with cutting-edge technology.
Industry experts suggest that Genesis’s focus on sustainable materials and emotionally resonant design could give it a competitive edge in the U.S. market,where consumers are increasingly prioritizing brands that align with their values. This strategic direction is especially relevant given the rising popularity of electric vehicle (EV) tax credits and incentives, which could further incentivize American consumers to consider Genesis’s electric offerings.
Design and Features
Both concept vehicles are built upon the foundation of the Genesis G90, the brand’s flagship sedan, but take distinct paths in their design execution. the X Gran Coupe Concept reimagines the luxury four-door coupe, prioritizing elegance, athletic proportions, and high-performance aesthetics. Its design features an extended hood,prominent front air intakes,and Genesis’ signature Two-Line headlights that flow seamlessly into the fenders,visually widening the vehicle’s stance and enhancing its aggressive appeal.
the X Gran Convertible Concept adopts a more expressive approach, offering an open-roof interpretation of the G90 designed to connect drivers with their surroundings. The beltline extends rearward, defining the transition between the body and the retractable roof, while the lowered roofline and raked windshield contribute to a sportier and more dynamic silhouette. this focus on open-air driving experience aligns with a growing trend among luxury car buyers in states like California and Florida, where convertible ownership remains popular.
Several key design elements are shared between the two concepts, reinforcing Genesis’s design language. These include frameless, elongated doors for easy access, flush glass surfaces for a clean and modern appearance, and widened fenders that contribute to their assertive presence on the road. Aerodynamic wing sections and detailed lower body treatments further accentuate their dynamic stance, hinting at their performance capabilities.
The wheels are focal points in both designs, tho they differ in execution. The Convertible features a five-star motif with carefully sculpted depth,while the Coupe showcases a layered,double-spoke arrangement that amplifies its aggressive profile. Both designs incorporate a widened track, enhancing stability and reinforcing their performance-oriented nature.
At the rear, smooth surfaces create clean visual lines, punctuated by horizontal accents and dual exhaust outlets. The iconic two-Line taillights make a return, alongside advanced features such as touchless trunk operation and retractable rear-view cameras, underscoring Genesis’s commitment to integrating cutting-edge technology.
Interior Design and Sustainability
The interior themes of the two concepts further distinguish their unique identities. The X Gran Coupe draws inspiration from the Mediterranean landscape, featuring olive wood veneers, olive leaf-inspired ambient lighting, and naturally tanned leather sourced from Italian olive oil production wastewater. This innovative use of sustainable materials not only reduces environmental impact but also adds a unique touch of luxury and sophistication to the cabin. The use of floor mats,overhead quilting,and crystal accents,all inspired by natural textures and colors,reinforces the luxury theme while emphasizing the integration of sustainable elements.
In contrast, the X Gran Convertible evokes the vineyards of Italy, finished in a rich, grape-inspired hue both inside and out. The cabin features crystal elements that reflect light and create a striking contrast with soft-touch surfaces, resulting in a refined and monochromatic visual experience.This approach aligns with a growing trend among luxury car buyers who value personalized and visually striking interiors.
Genesis’s commitment to sustainability extends beyond material choices to encompass the entire design and manufacturing process. By prioritizing eco-pleasant practices and reducing waste, Genesis is positioning itself as a leader in sustainable luxury, appealing to environmentally conscious consumers in the U.S. market and beyond.
Market Implications and Future Outlook
The unveiling of the X Gran Coupe and X Gran Convertible concepts at the 2025 Seoul Mobility Show signals Genesis’s intent to compete at the highest levels of the luxury automotive market. By combining innovative design, cutting-edge technology, and a commitment to sustainability, Genesis is positioning itself to appeal to discerning consumers who seek both performance and environmental responsibility.
As Genesis prepares to launch these and future models in the U.S. market, it faces both opportunities and challenges. The growing demand for luxury EVs and the increasing emphasis on sustainability provide a favorable backdrop for Genesis’s expansion. However, competition in the luxury segment is fierce, with established players like BMW, Mercedes-Benz, and Tesla already holding significant market share. To succeed, genesis will need to continue to innovate, differentiate itself through design and technology, and build a strong brand reputation among American consumers.
The company’s focus on emotionally driven design and sustainable materials could prove to be a key differentiator, appealing to consumers who value both aesthetics and environmental consciousness. By leveraging its Korean heritage and embracing a forward-looking vision, Genesis has the potential to carve out a unique niche in the U.S. luxury automotive market and establish itself as a leader in the next era of automotive innovation.
Genesis Concept Vehicle Highlights
| Feature | X Gran Coupe | X Gran convertible |
|---|---|---|
| Design Inspiration | Elegance, athletic Proportions | Open-Air Experience |
| Key Design Elements | Extended Hood, Wide Front Intakes | Lowered Roofline, Raked windshield |
| Interior Theme | Mediterranean Landscape | Italian Vineyards |
| Sustainable Materials | Olive Wood, Olive-Tanned Leather | Recycled Materials |
| Wheel design | Layered, Double-Spoke | Five-Star Motif |
how do the design choices for the X Gran Coupe and X Gran convertible interior reflect Genesis’ commitment to sustainability?
Interview: Unveiling Genesis’ Future: A Conversation with Design Director, Elina Rossi
Archyde News Editor sits down with Elina Rossi, Design Director at Genesis, to discuss the unveiling of the X Gran Coupe and X Gran Convertible concepts at the Seoul Mobility Show and the brand’s exciting future.
A New Era for Genesis: Setting the Stage
Archyde News Editor: Elina, thank you for joining us. The Seoul Mobility Show unveiling was quite a statement. Can you tell us about the importance of the X Gran Coupe and X Gran convertible concepts for Genesis, particularly in marking the brand’s 10th anniversary?
Elina Rossi: Thank you for having me. For Genesis, the unveiling was about celebrating a decade of innovation and growth while concurrently signaling our vision for the future. We wanted to showcase how design, driven by passion and cutting-edge technology, is central to our evolution. The X Gran Coupe and X Gran Convertible represent the next chapter, focusing on emotional resonance and sustainable luxury.
Design Language and Key Features
Archyde News Editor: The design language is striking. Can you elaborate on the key design distinctions between the X Gran Coupe and the X Gran Convertible and how these concepts embody the core Genesis design ethos?
Elina rossi: Both vehicles share the Genesis DNA, such as the two-Line headlights and frameless doors. The X Gran Coupe is about sleekness and high-performance aesthetics,with its extended hood and aggressive stance.The X Gran Convertible offers a more expressive, open-air experience, appealing to those who enjoy the connection with the habitat. We want our designs to evoke a feeling, a specific emotion.
Archyde News Editor: The interiors, too, seem to tell unique stories. Could you discuss the inspiration behind the interior themes and the sustainable materials used in each?
elina Rossi: Absolutely. For the X Gran Coupe, we drew inspiration from the Mediterranean, using olive wood veneers and leather tanned using olive oil production waste. The X Gran Convertible embraces the Italian vineyards, with a grape-inspired hue and crystal elements. The choice of materials is tied to our dedication to sustainability, reducing environmental impact through our products.
Sustainability and the U.S.Market
Archyde News Editor: Sustainability is a core focus, and as the demand for luxury EVs continues to grow in the U.S., you’re well-positioned. How dose the brand plan to leverage this commitment when the concepts launch in the U.S. market next year?
Elina Rossi: We plan to build strong brand reputation through communicating sustainability through material choices and manufacturing processes. The Genesis approach is about more than just performance; it’s a thorough vision involving environmentally-amiable practices across the board. The commitment to sustainability and emotionally resonant design will be the foundation for building brand recognition within the U.S. market.
Archyde News Editor: What’s the most arduous challenge facing Genesis in the U.S. market,and how is Genesis prepared to address it?
Elina Rossi: The luxury automotive market is substantially competitive. Genesis is prepared to face the challenge of competition from well-established brands by focusing on innovation, emotional design, and sustainable practices to ensure our position within the U.S. luxury market.
Future Outlook and Vision
Archyde News Editor: Looking ahead, what can we expect from Genesis in the coming years regarding design innovation and technological advancements, and how will this affect the future of Genesis vehicles across the board?
Elina Rossi: Genesis is committed to continue to innovate and offer technology improvements. These concepts are just the beginning. We will continue exploring innovative sustainable design approaches and integrating advanced technology with a focus on creating emotionally connective experiences. This vision is about driving the future of Genesis in the luxury automotive world.
The Last Question
Archyde News Editor: if you could pick one detail that perfectly encapsulates the Genesis spirit, where design, technology, and sustainability meet, what would it be?
Elina Rossi: I would say the seamless integration. The blend of visual design with eco-friendly materials, and performance, all work together toward a cohesive aesthetic. It’s about creating a holistic experience that is as beatiful to look at as it is indeed responsible to own. We welcome our audience to visit https://www.genesis.com and tell Genesis which concept they like best and why.
Archyde news Editor: Elina, thank you so much for your time and insights. The future of Genesis looks incredibly promising.
