2024-01-22 02:02:00
Genesis BBQ Group announced on the 22nd that it is focusing on promoting K-food to participating athletes and visitors by opening a BBQ pavilion at Gangneung Olympic Park, where the ‘2024 Gangwon Winter Youth Olympics’ will be held.
Chairman Yoon Hong-geun introduced K-foods that are popular overseas, such as chicken, sides, and tteokbokki, to Minister of Agriculture, Food and Rural Affairs Song Mi-ryeong, Korean Food Promotion Agency Chairman Lim Gyeong-sook, and Gangwon Province Governor Kim Jin-tae, who visited the BBQ hall on the 19th, and promoted the development of Korean food and overseas. The direction of development of the restaurant industry in the market was discussed.
Minister of Agriculture, Food and Rural Affairs Song Mi-ryeong encouraged the ‘BBQ supporters’ at the scene and gave them gifts such as BBQ chicken ordered directly through the kiosk. BBQ Chairman Yoon Hong-geun said, “Wanting to eat ‘K-food’ is the number one reason to visit Korea. With its rapid rise in the rankings, it is an honor to represent Korea at the Gangwon Winter Youth Olympics and to showcase the taste and excellence of Korean food to the world. We will continue to expand beyond North America to overseas markets such as Southeast Asia, Asia, and Oceania, so that a variety of Korean food can be enjoyed by everyone around the world. “I will work harder to be loved by everyone,” he said.
Kim Sang-jun, Donga.com reporter [email protected]
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